Why list building is still the most popular type of ad objective

Now that we’ve sliced the top off 2023 and people are getting back to business, I’d love to have a peek into my crystal ball and talk about what I think 2023 has in store for us. 

Before we leap in, let’s have a look at 2022 and take some lessons on-board because gosh it was an interesting year. 

2022 saw a lot of businesses struggling and many had to pivot or go under. It was quite a challenging year for many business owners and if you’ve struggled with sales, profitability and marketing in 2022 you’re not the only one and it’s not a reflection of your ability to run and grow a sustainable business.

For those who made changes and paid attention to their audience and marketing landscape it paid off.

And interestingly ad costs are cheaper than they were a year ago. I’m not sure if that stays the same, but right now it’s good news. 

So what’s going to see you succeed in 2023 with ads?

Let’s dive into some predictions for the year ahead (and remember that anything can happen from now until December).

? Tune in to hear more


Favourite copywriters & copy teachers:

Crisp Copy
Liz Wilcox
Tarzan Kay
Lea Farrow

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