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What to do when your marketing fails

What to do when your marketing fails

Even though this episode is titled ‘What to do when your marketing fails’, I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to...
5 Myths you should never believe about Facebook advertising

5 Myths you should never believe about Facebook advertising

As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business  should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they...
6 Facebook advertising lessons from a Facebook ads manager

6 Facebook advertising lessons from a Facebook ads manager

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could...
Setting marketing goals for your business

Setting marketing goals for your business

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because...