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Maximising ROI with Facebook advertising

Maximising ROI with Facebook advertising

In this episode I’d like to talk about ROI and Facebook ads. ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so. What does...
Ethics and etiquette for social media with Deborah Wallace

Ethics and etiquette for social media with Deborah Wallace

Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how...