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Facebook Lookalike Audiences demystified

Facebook Lookalike Audiences demystified

Facebook advertising audiences can be confusing, so let’s look at what one of the common types of audiences means. Inside this episode I’ll discuss what a lookalike audience is, how it’s created and how you can use it in your business. It’s a...
Funnels 101: Mapping the Customer Journey

Funnels 101: Mapping the Customer Journey

Let’s talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you’ve been puzzled by the...
Busting 7 common Facebook Ads myths

Busting 7 common Facebook Ads myths

Over the past 10 years I’ve heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don’t know where these thoughts come from) so I want to bust some common myths today. Let’s dive in and clear some of this up...