You’re not lazy.
You’re not doing it wrong.
You’re just missing a clear path forward.
You’re showing up. You’re posting, emailing, maybe even running ads. You’ve done the courses, listened to the podcasts, taken the advice. And yet — growth still feels frustratingly out of reach. The followers aren’t converting. The launches feel harder than they should. The revenue isn’t reflecting the effort you’re putting in.
Sound familiar?
Here’s what I’ve learned after two decades in marketing: busyness is not the same as strategy. Most business owners aren’t failing because they’re not working hard enough — they’re spinning their wheels because no one has helped them get clear on what actually matters for their business, at this stage of growth. They’re following someone else’s playbook, on someone else’s timeline, wondering why it isn’t working.
That’s where I come in. I’m not here to give you more things to do. I’m here to help you cut through the noise, focus on what moves the needle, and build marketing that works — consistently, sustainably, and in a way that fits your actual life.
There’s a way forward — and it’s simpler than you think.
Depending on where you are and what you need, here’s how we can work together:
Marketing Momentum Membership
Ongoing strategy, training and community for business owners who want consistent momentum without the guesswork. Learn more →
Private Mentoring
Personalised one-on-one support to get clear on your strategy and move forward with confidence. Learn more →
Meta Ads Management
Done-for-you advertising from a Certified Meta Ads Expert. You focus on your business — I’ll handle the ads. Learn more →
Sometimes all it takes is one honest look.
Not sure where to start?
Get expert eyes on your marketing — fast.
Sometimes you don’t need a full strategy overhaul. Sometimes you just need someone who knows what they’re looking at to tell you honestly: this is working, this isn’t, and here’s what to fix first. The Sales Accelerator is exactly that. Share your key marketing assets — your offer, your copy, your ads, your funnel — and I’ll send you back a detailed video review within 2-4 days. Clear feedback, no fluff, no ongoing commitment. Just the clarity you’ve been looking for.
I didn’t set out to become a marketing expert. I set out to build a business I loved.
My career has taken more turns than I ever expected. I’ve designed patterns, screen-printed textiles, created stationery, built websites and run an e-commerce business. Every venture taught me something. But the thread running through all of it was always the same: how do you get the right people to notice what you’re doing — and trust you enough to buy?
That question led me deep into the world of digital marketing. Over 20 years in the industry — 11 of them in digital — I’ve worked across more industries, platforms and business models than I can count. Eventually I trained as a Meta Advertising Expert and founded The New School of Marketing, a place for business owners to get practical, honest marketing education without the overwhelm.
I built my business around school hours, from a ‘hobby’ farm in Tasmania, because I believe your business should work for your life — not the other way around. That’s not just my personal philosophy. It shapes everything I teach. Marketing doesn’t have to be all-consuming to be effective. It has to be strategic.
When I’m not in strategy mode, you’ll find me with my horses, or somewhere in the world on the next adventure. I’m a firm believer that a full life makes for better business — and better marketing.
Certified Meta Advertising Expert
20+ years in marketing
Founder, The New School of Marketing
Host, New School of Marketing Podcast
We’re here for you
Meet the Team
Bianca McKenzie
Marketing & Business Strategist
I’m Bianca—marketing strategist, business mentor, serial entrepreneur. When I’m not working with clients, you’ll find me horse riding, exploring the outdoors, or wrangling my two kids and furry co-workers.
Jonny & Nairo
The office supervisors
Frequently heard on Zoom calls and masters of indecision, they spend their days wanting to go outside… and then back inside again. They may not contribute to marketing strategy, but they’re excellent co-workers (and occasional distractions).
Bentley, Leroy & Alky
The motivation squad
Not technically part of the business, but a huge part of my why. They keep me motivated—both to ride and to keep growing my business (because let’s be real, they eat a LOT). Their presence reminds me why building a thriving, flexible business matters.
Ready to stop spinning your wheels?
Whether you’re just getting started or ready to go all in — there’s a place for you here.