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The most important part of your about page

The most important part of your about page

On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today’s episode is brought to you by my annoyance (just kidding). As I was browsing through these...
The most important part of your about page

Why you must do a launch debrief after every launch

In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them. Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for...
3 Things successful online store owners do regularly

3 Things successful online store owners do regularly

In today’s episode I want to talk about 3 things successful online store owners do regularly. Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line.  These 3...
Will Facebook ads work for my store?

Will Facebook ads work for my store?

 Today I want to talk about Facebook ads for your store, and whether it will work.  I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment.  Let me be honest, Facebook...
Support your ads strategy with organic content

Support your ads strategy with organic content

Facebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over. Back in the good old days you could simply run a lead generation campaign and get...