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Navigating the Facebook ads landscape through iOS changes

Navigating the Facebook ads landscape through iOS changes

  When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS...
How to start with Facebook ads as a total beginner

How to start with Facebook ads as a total beginner

Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what...
Managing your energy during a launch with Amanda Freeman

Managing your energy during a launch with Amanda Freeman

Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it’s no...
5 Must have parts of your launch strategy

5 Must have parts of your launch strategy

You’ve created your course. You’ve set a dollar amount for your program. You’ve done the research on your target market. You’ve created your sales page. You’re open for business. … only to hear crickets. What you failed to do was create a strategy to launch your...
Marketing is about hearts and minds with Jane McKay

Marketing is about hearts and minds with Jane McKay

Marketing seems to often have such a bad rep, and as a marketer this makes me sad. Marketing can be beautiful, powerful and done with heart and mind. In this episode, I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a...