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6 Facebook advertising lessons from a Facebook ads manager

6 Facebook advertising lessons from a Facebook ads manager

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could...
Setting marketing goals for your business

Setting marketing goals for your business

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because...
One tool to track your Facebook ads more accurately

One tool to track your Facebook ads more accurately

In today’s podcast episode I want to talk about tracking your Facebook ads.  What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.  In a way it’s not surprising because when people opt-out of tracking it’s...
3 eCommerce marketing tactics to grow your business and sales

3 eCommerce marketing tactics to grow your business and sales

In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too.  With so many marketing options available to us, it can sometimes be...
How Facebook Advertising has changed this year

How Facebook Advertising has changed this year

If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.  Whereas in the past the changes mostly involved the Facebook ads dashboard and how it...