Marketing demystified
More than a marketing strategist; I’m a passionate advocate for businesses looking to thrive in the digital landscape. From social media mastery and paid advertising, to data-driven insights and web conversion, marketing is something every business owner can do. I’m here to show you how to make it valuable, fun and simple.
I help you help more people.
SIMPLE.
If you’re anything like me, you started your business because you want to help people (or offer them something fun).
But unlike me you’re really not into the marketing side of it. In fact, if you knew how much time you needed to spend on marketing just to get some leads you would have thought twice about starting a business.
Without leads you’re not helping anyone, which is a loss for you but also for all the people who need what you offer.
Simplifying marketing is my superpower.
I’ve always known that I wanted to be a marketer and ever since watching an interview with the marketing manager of a big football club it has been the path I followed.
From the Netherlands to the UK and then to Australia. International business and marketing was my uni degree of choice and I 100% embraced it.
Since graduating from my Bachelor and Honours degrees I’ve blogged, email marketed (yup, I just said that), created websites, crafted funnels and then Facebook flirted with me and I was hooked.
Facebook ads are my thing.
Marketing is my language.
Digital marketing and marketing tech allows me to amplify your message so you can help more people.
Who am I to help you?
With over two decades of marketing experience, two business degrees, 10 years of being in the Facebook advertising trenches and an Elite Ad Manager Certification in the bag I think I’ve come across just about everything to do with marketing and ads.
When you work with me you’ll soon realise that I’m a straightforward kind of gal. Like I said, no fuss, all heart. I’m fiercely loyal, tell it as it is, and will get you results.
Some say I’m so very Dutch (aka direct) and although I’m an Aussie at heart, I’ll take the comment about being Dutch as a compliment.
I’m here to help you help more people. I’m here to help you transform lives.
I’m ready to roll up my sleeves and get started.
Take the first step to activate your legacy journey right now.
Short bio
Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
Long bio
Bianca is a Certified Elite Ads Manager with more than two decades marketing experience. She’s here to help people help people. Her Facebook ads skills are beyond compare. She knows how to craft a strategy to get results and isn’t afraid to dive into the numbers, copy and creative to get what her clients hired her for.
Business owners put her on their vision board long before they’re ready to work with her. As one of her client’s puts it she’s “thorough, super tight with deadlines and totally on top of tweaking to get the best results”.
Not only does she know how to push the right buttons in Facebook ads manager, she’s an experienced marketing strategist who will create a carefully crafted roadmap to get you to your destination.
Bianca is also a mum to a cheeky little girl (a direct clone of her) and a sweet little boy. She has two fur babies and if her husband would let her she’d have a menagerie of other animals too (thankfully he’s the sensible one).
They say that some things will find you, even if you weren’t looking for them. That’s how Bianca rolled into Facebook ads. She always knew she wanted to be a marketer but a degree in Facebook ads wasn’t available on the university menu.
So they found each other and they were made for each other. Bianca loves Facebook ads like a koala loves a gumtree.
She’s super down to earth and if you strike up a conversation about skiing, hiking, travelling, or Facebook ads, come prepared because she’ll keep talking.
Media and guest appearances
Guest Speaker at the 2024 Diamonds of Devonport Event – March 2024
Small Business Made Simple Podcast – October 2023
Mum Boss Podcast – October 2023
Online Confidential with Jody Milward – September 2023
The Powerful Content Podcast – May 2023
Smart Women in Business Podcast – April 2021
Course Creation Bites Podcast – April 2021
So Crisp Podcast – February 2020
Leveraged & Loving it Podcast by Share Your Passion – October 2019
Crisp Copy Class FB Ads expert – August 2019
Boss Mode Radio – February 2019
Sarah Cross Thrive Product Membership – October 2018
Leveraged & Loving it Podcast by Share Your Passion – March 2018
ROOOAR Magazine – Issue 17 – March 2018
Natasha Vanzetti – February 2018
Hello Boss Creative by Ashley Knight – February 2018
The Conquer Club by Natalie MacNeil – January 2018
$100K in 100 days by Natasha Vanzetti – January 2018
The Small Biz Marketing Collective by Yael Keon – January 2018
ROOOAR Magazine – Issue #16 – December 2017
ROOOAR Summit – Masterclass 10 Key Elements of Facebook Ads Success – November 2017
Solopreneur Society Podcast – November 2017
Well Being Business Magazine – May 2017
EH Magazine Issue 15 – April 2017
ROOOAR Magazine – Find your Voice Issue #13 – March 2017
ROOOAR Blog ‘The winning parts of Facebook Ads success’ – March 2017
ROOOAR Blog ‘What to do when you feel like quitting’ – February 2017
The League of Luminary Ladies with Kylie Patchett – December 2016
ROOOAR Podcast with Anna Dower – December 2016
Rock Your Goals Podcast – October 2016
ROOOAR Magazine – the Marketing Issue #11 – June 2016
Behind the Boss Mask Podcast – April 2016
ROOOAR Blog ‘3 Ways to market your business with soul’ – 7 April 2016
Layla Saad – Clarity Queen Series Q & A on Online Marketing and Social Media – March 2016
Empowering Her Business: Facebook must do’s for 2016 – March 2016
Lorraine Hamilton’s Luminary Liberator series – March 2016
Confessions of a Female Entrepreneur: Building credibility from scratch – February 2016
EHM Magazine ‘3 Ways to promote your event on Facebook’ – January 2016
Be Your Own Boss Podcast: Social Media & Online Marketing – December 2015
ROOOAR Magazine Issue 9 ‘What to do when you feel like quitting?’ – December 2015
The Wellness Entrepreneur Podcast: Facebook Like a Boss – November 2015
ROOOAR Blog ‘Survival tips for busy times’ – 22 July 2015
ROOOAR Blog ‘The danger of Facebook like ladders’ – 19 May 2015
ROOOAR Blog ‘The no-excuses-reasons for building your email list’ – 23 April 2015
ROOOAR Blog ‘3 ways to connect with people (in life and business)’ – 26 March 2015
ROOOAR Blog ‘Should you keep your social media in-house?’ – 3 March 2015
Sprout Magazine ‘8 ways to be better at business’ – November 2014
Female Entrepreneur Association ‘3 ways to accelerate your business success’ – November 2014
ROOOAR Magazine – Issue 4 September 2014
Certifications
- Bachelor of Business Administration, International Business & Management Studies
- Bachelor of Arts (Hons) Business Studies, Business & Marketing
- Social Media Strategy & Social Media Applications for Business
- Elite Facebook Ad Manager
Awards
- 2015 Conquer Award
- 2016 Conquer Award
