Wondering how I run my business?

I'll share my secrets
Tools & resources

Ever wonder how other people run their business and what types of tools and software they use? I wonder about this quite often, because I’m all about streamlining and making my life easier. There are amazing tools that can save you hours of work per week, automate key marketing activities, and stop you from having to spend hundreds of dollars on pricey freelancers. So I thought I’d share what tools I use in my business in case you’re curious…


My WordPress website is built with the Divi theme + a Divi template. I use WordPress because it was the best option available when I started my business, and I’ve stuck with it. There are many amazing options out there but I still love WordPress best.


I use ThriveCart for all my payments because I can automate it all. My course payments as well as retainer payments are all managed by ThriveCart. I love that I don’t have to ‘chase’ payments plus the checkout pages are beautiful. 

* Purchase ThriveCart through my affiliate link and get $200 credit to use on any of my courses/1:1 sessions


All of my landing pages + sales pages are created with Leadpages because I love the analytics, ease of use and proven conversion templates. 


I have templates in Asana for my content calendars, my client work, yearly and monthly planners and I collaborate with my team using Asana.


My web developer recommended moving my domains and hosting to Panthur when I was starting to get issues with my previous hosting company and I’m so glad I moved


Canva has turned design upside down and makes my life so much easier. I use it to create Facebook ad images, stories and reels for my clients as well as use it for just about everything that needs design for my own business. 


Alitu is my little secret for fast podcast editing. I let the tricky tech stop me for years and then I found this tool. Now I can edit my podcast in about 2 minutes – it’s so easy and so fast. 


The New School of Marketing Podcast is hosted on Buzzsprout, which I selected after a recommendation. I love using Buzzsprout because it’s a super easy platform to use, doesn’t cost me much and allows me to broadcast my message on multiple platforms.


All of my bookings are made through TidyCal. After using many other platforms, this one is so easy to use. I can add questions (handy for my podcast applications) as well as accept payments (handy for 1:1 consults). It really does it all for me. 


I’ve been an ads manager for over 8 years but I always keep investing in training. In 2020 I joined the Elite Ads Manager training and it has hands down been the best training I’ve done. If you are an ads manager or want to be an ads manager, I highly recommend this training. 


These are the ads everyone should be running. It’s where we start with ads for our clients because a strong foundation is what will support your business growth, your sales and the rest of your ads. This is where to start. 


For years I said ‘I’m not a copywriter’ but I still have to write copy. When I joined the Crisp Copy Class everything fell into place. I now know that I do have the words and since CCC I also have a framework and the support to create scroll stopping copy. If you’re struggling to write your own words, or if you don’t have the $$$ to outsource your copy for everything you create, you should really consider the Crisp Copy Class. 

I absolutely love learning and using ways to make my life easier, that’s why I’m part of these memberships and courses (and I love every single one of them!)

Email Marketing Membership

I’m part of Liz Wilcox’ email marketing membership. This is a 9 dollar a month subscription to get newsletter templates delivered straight to your inbox each week. But these aren’t just any templates, they come with different-business examples and video walkthroughs to make sure you actually use them. Also comes with monthly Q+A, quarterly guest experts, and about 100 other email templates to help you build a list of buyers. (her list currently sits at 40% buyers! If your list is lower, you need this membership!!!) Go join now

Email Stars

Before I joined Liz Wilcox’ membership I purchased Email Stars by Tarzan Kay and I still refer back to the lessons learned inside, especially when I’m writing an email sales sequence. While Liz’ membership is absolutely awesome for those weekly emails, I really love Tarzan’s framework for sales and nurture sequences. They both have a different purpose. Check out Tarzan’s Email Stars here

Brilliant Biz + Life Academy

All of Leonie Dawson’s online courses and resources + guest lessons and a whole lot of business goodness. It’s the most generous business learning space on the internet. Before I joined her academy I had already purchased some of her programs (plus I used to be in her academy, version 1, years ago) When Leonie teaches, I listen. Find out more about the academy and all of the courses inside here (the doors aren’t always open so keep your eyes on the prize)

Sales Page in A Day

I bought this program years ago to learn how to write and structure my sales pages in a logical and conversion focused way, and to this day I still pull up this template to write my sales pages most of the time. The way it is structured works best for my brain (it took me buying some other templates to figure this out). Also, it’s (only) $67! Get it here

No More Boring Biography Template

When it comes to writing biographies mine used to be absolutely snore-worthy and not really ‘me’ at all. So I dove into Jay’s template and now I’m proud as punch of my bio. Go check it out on my about page (it’s cool huh?!) Get the template here so you can write an awesome biography too.

Everything from Elizabeth Buckley-Goddard

I have so many of Lizzy’s products that I can’t choose which ones to recommend. Have a look at all the awesomeness she created and choose what’s right for you. I’ve done her Small But Mighty $9 Offers program, That (Black) Friday Feeling, Grow Your Online Business Fan Club and the Lazy Guide to Street Teams (aka affiliate programs). I’m sure you’ll find something that you’ll love too. 

Disclaimer: Some of the links above are affiliate links. If you sign up using my link I may earn a commission at no extra cost to you. I only share tools and resources that I love and have used myself.