It’s the end of November and we’re well and truly into the holiday swing here in Australia. Streets and shopping centres are decorated. Sale signs are coming out and it’s taking me longer to find a park near the shops. Most of the time I feel immensely grateful for...

So you have followed all the steps, you have implemented your pixels, created your images, written your copy and started your advertising campaign…. Only to see it fall flat on its face and get nothing in return. Sadly I hear this story too many times. I hear of...

We’re only a few weeks away from Black Friday. One of the biggest sales events worldwide. Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in.   In this episode I want to talk you about Black Friday, whether you...

I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer.  Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads.  It often also depends on the...

Content creation is something every business owner should be familiar with. It's part of the building blocks of business. In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm. To my surprise I...

While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. For online course providers the...