Launch and Facebook Ads wisdom for program creators and bold business mavens.
Pour yourself a hot tea, find a comfortable spot and open your mind…
3 Reasons why building your email list should be your top priority in 2020
For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list. This year is no different and building an email list is probably even more important than it was 6 years ago. Here’s why building your email list should...
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9 Reasons to run Facebook Ads campaigns for your business in 2020
If anyone here asks whether they should be running Facebook ads for their business I’ll be the first to put my hand up. Yes, I’m probably biased since I’m a Facebook advertising strategist, but I’ll tell you why you should be investing some of your business...
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Year in Review 2019
For the past few years I’ve written a year in review post and usually when I sit down to write them my first thought is that I haven’t done or achieved much this year. Every year, without fail, that’s where my first thoughts go. That’s why it’s so good to write these...
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The difference between my second and fourth business
In 2007 I started my first business. It wasn’t intentional. All I wanted was a creative outlet, so I started experimenting with pattern design and shared this on a blog I had setup. I’ve been a blogger since 2005?! Can you believe it? I digress. After a few months of...
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How the 8 moon phases affect your business and how to harness its power
Ever looked up at the sky and have an epiphany? All of a sudden it makes total sense why you feel like retreating and reflecting. Women have long had a deep connection to the moon, but somehow in this modern world we sometimes forget to seek its guidance and mystic...
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What is a Facebook Lookalike audience and when to use one?
Ever heard the term lookalike audience and wondered what on earth that actually is? When a Facebook advertising strategist talks about a lookalike audience they mean an audience that Facebook can create for you with people who have similar traits to those who are in a...
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