In this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them.Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're...

  When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS...

Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what...

Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it's no different...

You’ve created your course. You’ve set a dollar amount for your program. You’ve done the research on your target market. You’ve created your sales page. You’re open for business. … only to hear crickets. What you failed to do was create a strategy to launch your...

Marketing seems to often have such a bad rep, and as a marketer this makes me sad. Marketing can be beautiful, powerful and done with heart and mind. In this episode, I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a...