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Launch and Facebook Ads wisdom for program creators and bold business mavens.

Pour yourself a hot tea, find a comfortable spot and open your mind…
Setting marketing goals for your business

Setting marketing goals for your business

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because...

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One tool to track your Facebook ads more accurately

One tool to track your Facebook ads more accurately

In today’s podcast episode I want to talk about tracking your Facebook ads.  What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.  In a way it’s not surprising because when people opt-out of tracking it’s...

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How Facebook Advertising has changed this year

How Facebook Advertising has changed this year

If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.  Whereas in the past the changes mostly involved the Facebook ads dashboard and how it...

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