Launch and Facebook Ads wisdom for program creators and bold business mavens.
Pour yourself a hot tea, find a comfortable spot and open your mind…
There is one ad type out of all the options that trumps everything in my opinion. It’s usually the first ad that I run for a new ecommerce client. It’s usually the most lucrative ad. I’m saying ‘usually’ because there are never guarantees but this type of ad is...read more
One of the most frequently asked questions about Facebook advertising is ‘who do I target’ or ‘how do I set up my targeting’. I completely understand why this question is asked because the options on Facebook are endless and it can be quite confusing if you’ve never...read more
The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. That’s why I’m sharing these lessons with you, hoping that it’ll take away some of the...read more
For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list. This year is no different and building an email list is probably even more important than it was 6 years ago. Here’s why building your email list should...read more
If anyone here asks whether they should be running Facebook ads for their business I’ll be the first to put my hand up. Yes, I’m probably biased since I’m a Facebook advertising strategist, but I’ll tell you why you should be investing some of your business...read more
For the past few years I’ve written a year in review post and usually when I sit down to write them my first thought is that I haven’t done or achieved much this year. Every year, without fail, that’s where my first thoughts go. That’s why it’s so good to write these...read more