The danger of Facebook like ladders

I’m part of a number of Facebook business groups and often come across a ‘LIKE ladder’, which is a request for everyone to share their Facebook page link with the request for everyone else to like each others’ pages. Most of the times the poster notes that you must...

3 Ways to make social media easy

The social landscape is changing fast and by the minute. More and more people are on social media and as a result, more businesses jump on board and for good reasons. Sadly, I still hear people complain about it being difficult or too hard to reach their customers....

Social media tips for busy entrepreneurs

We’re all very busy, especially us entrepreneurs who like to keep tabs on everything and who aren’t quite ready to outsource certain tasks. We often find ourselves to be the bookkeeper, sales & marketing person, social media manager, web developer etc. When it...

The no-excuses-reasons for building your email list

If you’re a business owner who has spent a bit of time online, you must have heard the phrase ‘you must build your mailing list’ a few times. You might wonder why, as it’s just another thing to add to the mountain of things you have to do for your business already....