How to select your online marketing technique

With so many digital marketing options at our fingertips it can be hard to choose what’s best for your business. Should you blog? What about hosting webinars? Should I start a podcast? Maybe video would be better? Each one of these could be beneficial for your...

Identify the ideal customer for your business

You may have heard the words ‘not everyone is your customer’ before. These are the wise words of Seth Godin, author, entrepreneur and marketer. Anyone with a business will need to identify the ideal customer for their business, as you simply can’t be everything to...