Are you a planner or a do-er?

The reason I’m asking is because I’ve often dived into things without thinking them through too much, but on the other hand I’m a planner when it comes to holidays and house things. I’ve been thinking about this a lot lately and wondering if I have taken on too much,...

Social Media Strategy

In today’s day and age, marketing with social media is a must for your business. Firstly, as a small business we have to deal with limited resources and social media is a relatively low cost activity and it provides a direct connection with our fans and clients....

Dealing with stress and getting back on track

Today I’m sharing a personal story… Yesterday I wrote my first exam since deciding to go back to university to study a post graduate degree in marketing. It was pretty scary, I was nervous and dealing with all sorts of questions in my mind that I haven’t dealt with...

Tips for your email newsletter content

Now that you’ve (hopefully) started an email marketing program, let’s look more closely at the marketing emails you receive from other businesses.  Evaluate the email subjects and think about why you do or don’t open an email, also look at the time of the day and...