Marketing & Facebook Ads

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.    There...

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride.    Our lives keep...

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy? In this episode, I'll tell you why boosting posts may not be the best use...

This whopper episode covers just about everything you need to know about starting and building a business in Australia. I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever...

If you’ve been tuning in to the podcast for a while you’ll know that I’m an advocate for attracting leads, because without leads your business is simply going to stall.  You need leads to be able to keep selling. There are many ways to attract leads and you shouldn’t...

The past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews. If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience...