Grow your business without posting on Instagram

Grow your business without posting on Instagram

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in...
Stop making assumptions in your business marketing

Stop making assumptions in your business marketing

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.    There...
What changed in my business after the messy middle

What changed in my business after the messy middle

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride.    Our lives keep...
Why you need to stop boosting posts on Facebook

Why you need to stop boosting posts on Facebook

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy? In this episode, I’ll tell you why boosting posts may not be the...