What is a lead magnet and how to create one

What is a lead magnet and how to create one

In this episode, I talk about lead magnets. You’ll learn what a lead magnet is, why you need one for your business and how to create one. In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your...
The biggest Facebook ads mistake to avoid

The biggest Facebook ads mistake to avoid

 In this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them.Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that...
Navigating the Facebook ads landscape through iOS changes

Navigating the Facebook ads landscape through iOS changes

  When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS...
How to start with Facebook ads as a total beginner

How to start with Facebook ads as a total beginner

Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what...
Managing your energy during a launch with Amanda Freeman

Managing your energy during a launch with Amanda Freeman

Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it’s no...