by admin | Sep 7, 2021 | Podcast
In today’s podcast episode I want to talk about tracking your Facebook ads. What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager. In a way it’s not surprising because when people opt-out of tracking it’s...
by admin | Sep 2, 2021 | Podcast
In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose? Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign. What do you want to achieve with...
by admin | Aug 30, 2021 | Podcast
In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too. With so many marketing options available to us, it can sometimes be...
by admin | Aug 24, 2021 | Podcast
If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities. Whereas in the past the changes mostly involved the Facebook ads dashboard and how it...
by admin | Aug 10, 2021 | Podcast
Over the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode. I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the...