How to best use Pinterest for business

We’ve probably all heard of Pinterest and how it’s a great place to create wedding boards or how to redecorate your home, but that’s not the only good use. Last week we discussed how to get started on Pinterest and this week we’ll look at why it is a great (read:...

How to get started on Pinterest

I don’t think I’ve actually posted any tips and tricks about Pinterest on my blog yet. Can you believe it?! It’s the one and only social networking site where I have more than 11,000 followers and it drives a lot of traffic back to my website. In case you haven’t...

3 Reasons why you should grow a Facebook fan base

As a business owner, you might be slightly confused by Facebook, frustrated or loving it. Most people know that they should probably be on Facebook but they simply don’t have time or can’t keep up with the changes Facebook constantly makes. As a marketer I highly...

3 Things you must do to be successful on Instagram

With Instagram on the rise, many businesses don’t want to be left out so they jump on the bandwagon. Rightly so, because it’s a fabulous tool to connect with your audience. It is said that Instagram has the highest engagement out of all the social media networks. But...

Advantages & risks of using social media

If you’ve been reading along here for a while you will know that social media offers great marketing opportunities for businesses of all shapes and sizes. In Australia alone more than 13 million people use social media, with 45% saying they use it once a day and 17%...