What Facebook & Instagram Ads can and can’t do

What Facebook & Instagram Ads can and can’t do

As I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads. Everyone seems to have something to say about them so I wanted to chime in and give my take on...
The magic of retargeting ads for e-commerce

The magic of retargeting ads for e-commerce

At the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads. In this episode I want to talk...
The customer buying cycle and Facebook ads

The customer buying cycle and Facebook ads

Today I want to talk about an important marketing topic and how it ties in with Facebook ads. I’m talking about the customer buying cycle and Facebook ads. The customer buying cycle is an important part of your customer journey and it really pays to spend some time...