One of the most important things in running a business is to know who your customer is. It’s something I always come back to, because if you don’t have a very clear understanding of who you’re selling to it becomes incredibly hard to sell what you offer.
That’s why I’m sharing this episode from the archives. Tune in and find out who you’re really selling to.
In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why.
We dive into customer personas and demystify the art of creating them.
If you haven’t got a crystal clear picture of who you’re talking to online, listen in and take lots of notes. This is the most important marketing task you’ll do this year.
Tune in ?
Download Amy’s customer persona template here
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