by admin | Nov 5, 2021 | Podcast
I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer. Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads. It often also depends on the...
by admin | Oct 26, 2021 | Podcast
Content creation is something every business owner should be familiar with. It’s part of the building blocks of business. In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm. To my surprise I...
by admin | Oct 19, 2021 | Podcast
While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. For online course providers the...
by admin | Oct 12, 2021 | Podcast
Even though this episode is titled ‘What to do when your marketing fails’, I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to...
by admin | Oct 6, 2021 | Podcast
As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they...
by admin | Sep 21, 2021 | Podcast
The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could...