Facebook Advertising

We speak a lot about the importance of images in Facebook ads, but the success of your ads is dependent on more than just your image and copy. Who you show your ad to is immensely important too and will determine whether or not you’ll see conversions. I hear a lot of...

Recently I wrote a post about selecting the best image for your Facebook ad, today I want to look at an ad as a whole and go into the anatomy of a Facebook image ad. Let’s look at an ad that I have used in the past and ‘pull it apart’.   Main text The text is the...

Facebook ads manager has fabulous reporting options, but if you’ve only used the default reporting so far I want to encourage you to get more insights through the custom reporting options. Whilst the default option gives you an overview, it doesn’t give you the full...

If you’re new to Facebook ads, or have tried it a few times, I want you to know that there are many elements that contribute to your Facebook ads success. In fact, there are 10 elements I spoke about in my free training a little while back. You can watch it here. One...

If you’ve been reading along here you’ll know that I’m just a little bit biased about the effectiveness of Facebook ads to grow your business. Facebook ads are what has grown my own and my clients’ businesses the quickest, so it’s no surprise that I love them so much...

This post is about the next big thing in Facebook Ads, and let’s be honest, there is something new every day because the aim for Zuckerberg is to optimise the user experience. This is a good thing, after all, Facebook was created as a social platform. Whilst there...