Why? The short answer is, because it works!
You might have heard a horror story here and there of someone who lost money with Facebook Advertising, but whilst there is the odd case because they simply didn’t know how to make the most of it, the majority of businesses are growing their list and sales because of Facebook ads.
If so many people were losing money with Facebook ads, why are there now over 4 million advertisers on the network spending billions of dollars? If it didn’t work, they wouldn’t be there.
Every day more and more businesses are using Facebook ads and moving their budgets away from traditional advertising, simply because it works. You can start advertising on Facebook for as little as $2 per day and get invaluable data back in an instant, none of the traditional advertising platforms offer this much insight at such a low cost.
You might think I’m biased, but if it didn’t work I wouldn’t be building my entire business and livelihood around this platform.
Facebook is updating its advertising platform regularly (too regularly for my liking) and is constantly working to improve results for the advertiser as well as the ‘regular’ Facebook user. They want you to succeed so they’ll do anything in their power to make it perform well for you without compromising what their ‘regular’ users prefer.
Why does Facebook ads work so well for list building?
If you’re not entirely sure about why building a list for your business is important, click back to this article where I discuss why list building should be your top priority.
By using Facebook ads to grow your list, you can get in front of people who have not heard of you before. You can reach people on a larger scale than you have in the past. With billions of Facebook users available at the click of a button, there is almost a guarantee that your ideal clients are on Facebook waiting to hear from you.
Also, because we use a free gift to advertise on Facebook it’s a very enticing offer for your ideal client to join your list. They don’t need to part with their money and get something they want in return. This gives you the opportunity to establish authority and allows them to get to know you through your work before they decide whether you’re the right fit for them.
Why would I use Facebook ads instead of Google Adwords?
Whilst Google is a phenomenal platform, it is largely driven by what users search for. So if you want to advertise, you are relying on what your ideal client searches for vs being able to get in front of your audience when they’re simply scrolling through Facebook.
So in short, with Google Adwords you have to wait until your ideal client searches for what you have to offer whereas with Facebook you can get in front of them when they’re not even sure they’re looking for what you have to offer. Sounds like an easy choice to me!
Are you ready to start advertising on Facebook to build your list and grow your business? You should be! Facebook is a very powerful, versatile, effective and affordable advertising platform.
Get started with Facebook Advertising right away, you’ll find a step by step approach right here.
Disclosure: Some articles on this site may contain affiliate links, meaning, at no additional cost to you, Bianca McKenzie may earn a commission if you click through and make a purchase.