Your ideal client has money to spend, they have certain priorities in life, so let’s figure out how to find them so that they spend their money with you.
I’ve spoken plenty about how important it is to know your ideal client, and it’s more important than ever. Facebook, Instagram, Tik Tok, and a gazillion other online spaces.. it’s where your ideal client hangs out every day, but you really don’t want to be doing all the things. You’ll end up exhausted, overwhelmed and on some of these platforms you won’t even be seen by that many people because it’s pretty busy.
So how do you attract your ideal clients when everyone else is shouting into the same void?
Again, it comes down to really know who your ideal clients are. Knowing them so well that when you ARE speaking into the void so to say, that they feel like you’re speaking directly to them.
They’ll say ‘it’s like you’re inside my head’.
So let’s go back to defining clearly who your ideal client is, but using your ICA (Ideal Client Avatar).
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