Facebook Advertising

Firstly, I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to look at your marketing activities as learning opportunities and let the data...

You might be at the stage of considering hiring a Facebook ads manager, which is great. Congratulations! Before you put the call-out for an ads manager, there are a few things you need to know. Some ads managers have criteria that they want their clients to meet, so...

If you have a course based or service based business and you have scheduled launches, it pays to know some of the following statistics so that you can make the most of it. I’ve listed a number of online marketing statistics to keep in mind while marketing your online...

Running Facebook ads is one element, but there are multiple elements that make up a system that allows you to run successful Facebook ads. In my free video ‘the 5 must have elements of successful Facebook ads’ I share this system with you. One of the elements is your...

Whilst the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. Every so often I get questions...

You might wonder how Facebook advertising and money mindset go together? In my opinion, everything in business somehow links back to money mindset in some form or other. So much so that I now believe that business is 80% mindset and 20% strategy. Pretty bold right?!...