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How to identify and find your ideal client

How to identify and find your ideal client

The first step to successful marketing is to know your ideal client. Without knowing your ideal client, your marketing won’t be targeted and it will be like throwing mud at a wall to see what sticks. You need to know your ideal client so intimately that you can pick...
How to select your online marketing technique

How to select your online marketing technique

With so many digital marketing options at our fingertips it can be hard to choose what’s best for your business. Should you blog? What about hosting webinars? Should I start a podcast? Maybe video would be better? Each one of these could be beneficial for your...
Identify the ideal customer for your business

Identify the ideal customer for your business

You may have heard the words ‘not everyone is your customer’ before. These are the wise words of Seth Godin, author, entrepreneur and marketer. Anyone with a business will need to identify the ideal customer for their business, as you simply can’t be everything to...
Why growing your list should be your top priority

Why growing your list should be your top priority

Has someone told you before that you should be building your email list? That advice has been given for good reason…. 1. The more engaged subscribers you have on your list, the more sales you’ll be able to make. So it makes sense to grow our lists, since it’s a...