fbpx

People love to talk. They do it all the time. About the weather, a new pair of shoes, the concert they went to and about you and your products or services.

Of course you want them to say nice things about you, not just in their personal conversations but especially online. Online word of mouth happens in the form of reviews, blogs and on social media. Online word of mouth happens fast and can spread very far, plus it will be there ‘forever’, so you want it to be positive.

Word of mouth marketing is about earning that positive conversation. People will always ask other people about you before purchasing from you. How many times have you seen a Facebook post with the words ‘does anyone know a good [insert service/product]’?

In the end marketing, and word of mouth marketing, is pretty easy.

If people like your stuff, and they trust you, they will tell their friends about you.

All you have to do is make customers really, really happy.

You are getting talked about, whether you like it or not so you might as well get involved in the conversation.

Social media is the ideal way for businesses to get involved in conversations.

I was suitably impressed by a recent story of a long standing bakery in the UK and the way they handled a very unfortunate online disaster. The way they joined in the conversation was fantastic. That’s exactly the way businesses can join in the conversation.

This example is one that’s reactive, but the same thing can be done to create and direct conversations online. What do you want customers to say about you online? What do you do that makes them talk about you? How do you make them really, really happy?

<script src="//static.leadpages.net/leadboxes/current/embed.js" async defer></script> <img style="cursor:pointer;" data-leadbox-popup="pS69p67HiSRtjX4Fb4srEb" data-leadbox-domain="biancavanmeeuwen.lpages.co" src="https://lh3.googleusercontent.com/fYtk6T5R7ddFgGQBXGbWztAWdaM4rJBDOiK3Mmc7IWtpypzo5dI-2zKmzEZJhfIHAtAQE10oJbq_Ze6n7aLMYQ=s0" alt="Click here to subscribe"/> <!-- [et_pb_line_break_holder] -->
<script src="//static.leadpages.net/leadboxes/current/embed.js" async defer></script> <img style="cursor:pointer;" data-leadbox-popup="CwYdFS7XwmQEx9ZwHfZ7HJ" data-leadbox-domain="biancavanmeeuwen.lpages.co" src="https://lh3.googleusercontent.com/R7MOB2iVHBxdH_zcrdQPdwLelG4g4T6SW35UfyYIMVwPNR9OHytOCmM-k7RTn_69YGWYvLTThU4L-SM2sPcj=s0" alt="Click here to subscribe"/> <!-- [et_pb_line_break_holder] -->
<script src="//static.leadpages.net/leadboxes/current/embed.js" async defer></script> <img style="cursor:pointer;" data-leadbox-popup="1428b8173f72a2:14a6c65eab46dc" data-leadbox-domain="biancavanmeeuwen.lpages.co" src="https://lh3.googleusercontent.com/WJJbUF9lwLDP4hXniI2Svas4hhkGwV50xGY3pXjrUBZXqdL7lecGhOP_43mgi1mm-oRb91jCDNgToDA-8QO88g=s0" alt="Click here to subscribe"/> <!-- [et_pb_line_break_holder] -->

Recent Posts

Why you need a website for your business

Why you need a website for your business

Today's topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website. Ever since moving to Tasmania I’m finding...

read more
Money talk – How to determine your ads budget

Money talk – How to determine your ads budget

It's the CELEBRATION episode 🎉 Join me as I dive into how to determine your Facebook  & Instagram advertising budget by reverse engineering. If you're investing money in ads, you need to do this before you get started so that you're not blindly throwing money at...

read more
How to prepare for your Black Friday promotion now

How to prepare for your Black Friday promotion now

Let's talk about Black Friday sales. I’m super excited about this episode, which is interesting because I used to not like Black Friday sales.  I’m actually not a fan of sales in general, because it usually just trains your audience to wait for the sale. The only time...

read more