Why list building is still the most popular type of ad objective

Today’s topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website.

Ever since moving to Tasmania I’m finding that a lot of businesses don’t have websites and survive either by just having a physical presence or they see their social media account as their online presence.

When we first moved here I really struggled to find certain services because nothing came up on Google, which meant that I had to ask in Facebook groups. 

There’s nothing wrong with this approach per se, except for the fact that the business is not in charge of marketing itself. It has to rely on other people mentioning them in groups. The search function in Facebook isn’t like it is in Google. In Facebook you have to know the business name to be able to search for it, which in my case didn’t help because I didn’t know the name of the business. 

All of this is not the end of the world really, but I am generally horrified when I hear that a business doesn’t have a website and I’ll tell you why. 

Tune in to hear more ?

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