Last week you would have learned about kick-starting your social media for business.

But there are so many social media platforms, how do you know which one to choose?

There are many many platforms out there and some you might not ever have heard of, but the main social media platforms most entrepreneurs use are Facebook, Youtube, Twitter, Instagram, Pinterest, Slideshare, LinkedIn, Periscope and Blab.

Choosing a platform isn’t necessarily easy, but I do have some tips for you.

  1. Choose a platform that you enjoy using

There’s no point in using social media if you don’t actually enjoy what you’re doing, so I tell my clients to select a platform that they actually enjoy using. Of course this is great advice, but only if you pair it up with the next point.

  1. Choose a platform where your ideal client spends time

You need to know where your ideal client spends their time online, because if you’re putting all your effort into a platform and nobody is watching you’re wasting your time and energy. Talk to your ideal clients to find out where they enjoy hanging out and then explore the platform and see if you enjoy using it. Most people spend time on multiple platforms, so if you don’t like using one of them you can explore others.

  1. Choose a maximum of 3 platforms

Even though there are many many platforms, I recommend that you don’t use all of them because you won’t be able to focus and do them all well. I would say to pick one main platform where you will put all of your focus and add one or two others to post on. For example, in my business I spend most of my time on Facebook but I also have an Instagram, Pinterest and Twitter account. I use Instagram mainly for personal pictures, Pinterest for pinning my blog images and I post to Twitter through a scheduling program and then check in daily.

My biggest focus is on Facebook, where I spend the majority of my time and also what I create the most amount of content for.

One last piece of advice… Whatever platform you use, make sure you do it consistently. Consistency is always the key to building a following. Show up, deliver and repeat.