Email Marketing Demystified

In this episode I talk to Yael Keon about email marketing and how it’s still one of the most effective and essential platforms in your business.

Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business.

It’s an episode you don’t want to miss!

Connect with Yael:

www.yaelkeon.com

www.facebook.com/yaelkeon

www.instagram.com/yaelkeon

Connect with me

Website: www.newschoolofmarketing.com
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Instagram: @bianca_mckenzie

 

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Transcript

Bianca McKenzie:
Welcome to the New School of Marketing podcast. I’m Bianca McKenzie and today I’m talking with Yael Keon who is going to demystify email marketing for us. Yael is an email marketing consultant with over 15 years experience working in international corporations from high-level strategy right down to the day-to-day admin. With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business. This is done through her email experience membership and one-on-one consulting projects. And an interesting fact about Yael is that her name means both mountain goats as a noun, and to be efficient as a verb. Welcome Yael. That’s a really cool fact, actually.

Yael Keon:
Thanks, mom and dad. Yeah.

Bianca McKenzie:
Well, I love the to be efficient part of it.

Yael Keon:
Yeah, my dad… it’s a Hebrew name and dad’s got this obsession of studying Hebrew and he’s recently… He only just discovered that a couple of years ago. And so he was very keen to tell me, so that explains a lot really about my personality.

Bianca McKenzie:
Yeah, no, I think that’s really cool. Well, welcome. So… Well, yeah, welcome to the show and I can’t wait to sort of dive into all of your experience, marketing and everything. So yeah, I’ve known you for a little while. And more specifically, I literally know you as the email queen. And we both know that email marketing is super important. I know I talk about it all the time and I know that’s your thing. Can you tell the listeners why email marketing is so important?

Yael Keon:
Yeah. Many people think oh, why is email… it seems so annoying or it seems so old school compared to when you’ve got all these modern, sexy strategies like ads and social media and stuff. But still to me, it just comes down to a couple of things and that firstly is the numbers. The numbers don’t lie. It has the highest return on investment of any of the strategies. So meaning of every dollar you put in, I think the campaign monitor showed it as $44 back in your pocket. So I know when you compare that to the return on investment on Facebook ads, obviously that is a huge, huge difference. In terms of numbers as well, it also has the highest engagement. So a lot of people worry why would I send emails? Email inboxes are just so busy, it’ll just get lost. But when you compare it to something like social media, still, it absolutely surpasses social media for engagement.

Yael Keon:
So for example, the average engagement rate on Facebook posts for a business page is 0.09 percent. So such a small amount. So like one person per thousand will like or comment, et cetera. So that’s just an average, right? So obviously there’s definitely lots of things you can do to improve that. But if you compare that to just the average also of email, which has an open rate, aka, engagement rate of 21%, that’s huge. 213 times that level. So I don’t know about you, but again, coming back to this efficiency thing, I want to be investing my time and my efforts, especially as a busy mom who has a [inaudible 00:03:28] hubby and stuff going on, while I’m putting my effort into marketing, I want to put my time into something that is going to convert the best, that is going to reach the most people, and also I can use automation as well which we haven’t even gotten to. So that’s what it’s about to me. Yes, it’s the numbers, but it’s also to me, it’s about that ultimate efficiency and it’s getting in front of more people and getting more sales as a result.

Bianca McKenzie:
Yep. I, 100% agree with you, email marketing. And I know I am a Facebook advertising manager, but I would definitely put email marketing at a number one, do that before anything else.

Yael Keon:
And that’s what I say to people as well. If you look at any marketing expert, no matter what their specialty, Instagram or Facebook or ads or SEO, everyone still says build your email list.

Bianca McKenzie:
Yeah. Yep. It is definitely… Yeah. It is the thing that gives the best return on investment. Plus you’re more in control of it in a way. You don’t control who sees your posts on Facebook, Facebook’s in control.

Yael Keon:
Yeah, we could compare it to Facebook ads. I know you know more than anyone the struggle sometimes with Facebook not approving some things and then putting your account to review for just no reason. And then you’re stuck and… Email is the ultimate backup to all of that.

Bianca McKenzie:
Yeah. It’s the backup, but at the same time, it’s also the backbone. Yeah. So as with most things, getting started is often the biggest hurdle. And I see that with a lot of people, they’re like, “Oh, I wish I’d started earlier, but this and this”, can you give people some tips on how to get started?

Yael Keon:
Yeah. So of course doing it yesterday or two years ago or five years ago was always a good time to begin, but today is just as good. It’s better than looking at it in years time and going, “I wish I started today.” So I guess the first thing I’ll say is you don’t know what you don’t know. And so people look at email marketing and think it’s this really big technical complicated beast to grapple and so they don’t even begin. So automatically at the beginning, you’re thinking it’s this huge thing when really you don’t need all the bells and whistles to start, you can start really, really simply. And the tools we have available to us make it really easy.

Yael Keon:
So the first thing I just want to recognize is that you don’t need to do everything straight away. You just need to layer it in. So actually the first thing I recommend is actually outside of your email marketing and the tech setup, and that is firstly to get confident that you do have something to send. Because if you realize, okay, actually I’ve got amazing message to share, I’ve got all this great stuff I can send my list, then obviously you’re more inclined to do it because you’re starting to get excited and you’re feeling confident. Okay, yes, I’ve at least got a few weeks of emails up my sleeve that I could send that will be really great emails. So brainstorming ideas, becoming aware of some of the possibilities in terms of automation so you can see where your business can go with it.

Yael Keon:
And then in terms of actually the practical setup, I don’t believe you need to start with having a really amazing opt-in incentive or lead magnet, which is like you’ve seen, like a PDF download, et cetera, that people promote. You don’t have to start with all that. You don’t need to have fancy things. All you need to have is a benefit. And the benefit is whatever it is that you’re sending to your email is on a day to day basis. Don’t call it a newsletter, but create a pitch around joining your list based around all the good stuff they’re going to get as a result of joining your community or your club or whatever other fun names you can come up with. Craft a pitch. And then literally, it’s just a matter of putting a form on a page on either your website or through your email software and writing one welcome email.

Yael Keon:
So just start with one email, and then you can write one email a week or however long, however often you want and just start adding in. You don’t need to have the biggest sales funnel. You don’t need the lead magnet. You just start with that, start building a list, and most importantly, start listening to your audience and see what they respond to. Because I guess another thing is as well people worry about, “I don’t have anything to send and I’m worried that my emails are really bad” and they overthink it. Even if you’ve only got three people on your list and you’re sending emails, you’re finding that voice, you’re practicing and you’re building up and you’ll get more and more confident as you go.

Bianca McKenzie:
Yeah, exactly. And just a little sort of side note is that I never tell people to… I always tell people to never do this from their normal email account. There is email marketing software and I’m sure that we’re going to touch on that a little bit later, but yeah, don’t send it from your normal email account because there are rules around this. We’ve also talked a little bit about overthinking it and not knowing what to send and things like that. And I even have writer’s block and I’ve been doing this for a few years. Can you give us some ideas of what to send when you kind of are stuck and don’t know what to send?

Yael Keon:
Yeah. Obviously it’s different based on the different businesses and what you like to talk about, what your audience relates to. So again, this just comes back down to having that big brainstorm at the beginning and getting confidence. So look up all the resources, there’s heaps of resources online for email ideas, I have a bunch myself. So think about them for your industry. I also like to encourage you to think beyond just your specific product or service. I know this comes up a lot for e-commerce businesses where they’re like, how many different ways can I talk about moisturizer? And the key is not to think just about talking about your product, but think about who is the customer of that product. What are they interested in? What stories can you share that you can have in common with them or will perk their interest and create some personality around your brand? So you do need to expand your viewpoint just to start adding some creativity to those emails. So you don’t need to be stuck there.

Yael Keon:
Another great trick that I really like to use is coming up with themes. So just from a totally side note, recently I’ve been starting to get involved in a kindy playgroup for my four year old. And each of us take turns in terms of coming up with ideas for what to do with a whole bunch of four year olds for three to five hours, which is a lot of stuff. What we’ve found is if we are trying to just look at our whole library of stuff, “Oh, what should we do today?” You just come up blank because you’re just worried. You’re like, “I don’t know. I don’t know what to do.” But then you go, “Okay, what about a theme?” So I’ve had under the sea theme or a farm theme. Then all of a sudden you’re inspired. You can start Googling like, oh yeah. What could I do that’s related to a farm theme? Or look at the stuff you’ve got and all of a sudden you get these ideas.

Yael Keon:
So it’s the same with email, right? So if you think, okay, here’s my promotional calendar or here’s the main things I want to hit on each year. What are some of the themes that go along with those? What are some of the topics I can talk about one month at a time? And then what ideas inspire me about that? So you can just easily go, okay, what’s the biggest challenge [inaudible 00:10:44] when it comes to that? What’s the biggest question I get asked when it comes to that? Or what’s a tip, what’s a story I have what’s a bit of a rant I can have, or what’s a pep talk I can have around that? It just makes it easier if you, instead of thinking about all the things you can think of, go this month, I can just think about this topic area, which can hopefully logically lead to some sort of offer. It can just make it so much easier [crosstalk 00:11:11].

Bianca McKenzie:
Yeah, I love that. I actually have your what to send when you don’t know what to send. It’s so helpful. But I love the idea of yeah, like a theme. And I’ve done it before where I’ve written series of things. It’s like, all right, I’ve got this topic but if I handle that topic in one go, it’s going to be a massive beast. So why don’t I break it down in chunks? And that has helped me as well with coming up with other sort of spinoff topics and things like that. And I don’t know if you do this too, every time I get an idea and I can’t action it straight away, it just goes into an idea’s box. It’s like, I’ll just park it there. Because I’ll come up with these ideas in the most random times when I can’t really do anything with it. And yeah. So just park it somewhere and then you can [crosstalk 00:11:59].

Yael Keon:
You come up with it in the shower or wherever. I have a spreadsheet because I’m a spread sheet kind of person where I have kind of my plan of ideas, but then also have another tab which is just all the ideas. And then I copy and paste into the main one as to when I’m going to slot it in.

Bianca McKenzie:
Yeah, I do that. I do that too. And sometimes, yeah, the ideas might not roll and that’s when we can just take it from that list.

Yael Keon:
Yeah. Or take it from socials. What’s social posting? All that kind of stuff. And repurpose. Totally you don’t need to write everything from scratch.

Bianca McKenzie:
No, not at all. You reuse it, reuse, reduce, recycle. So some of us might have a list, but they might have kind of like ghosted them a little bit and not actively sent them emails. And I know a lot of people who have done that and they worry because they kind of go, ah, I need to start sending it again. How do you re-engage a list? How do you start sending that again when you haven’t sent them anything for awhile?

Yael Keon:
Look, it happens a lot and that’s okay. We all just can start from where we are today. So don’t beat yourself up about it. Just be like, okay, you know what? I can start fresh. So where I recommend beginning is starting by setting the vision. So firstly, yes, re-engaging audience, we then email and the first couple of emails when you are out of nowhere, I recommend sending a pure value. You are not asking for any sort of sale or anything like that. You’re just trying to reconnect. So the first one would just be some sort of reintroduction, just remind them how they got on your list so they don’t think, oh, who’s this random person? So they go, ooh, that’s right. And also sharing, perhaps talking a bit more about your vision and what you’ve got coming up, what you’re excited about coming up.

Yael Keon:
I mean, we’re in still kind of this COVID bubble. So that’s a way… it could be a launching pad as well. So it’s sort of like, okay, well I’ve been absent because I’ve been in lockdown and stuff’s going on, or it’s just being really [inaudible 00:14:05]. Everyone gets that. You don’t need to explain yourself though. You just need to say like, “Through this time I’ve had to reflect and I’ve had to be in the… I’m so excited to begin sharing with you, this, this, this, and this. And I’d love for you to come on that journey with me.” As part of this, there’s two things though that I think are really, really important. The first one is don’t say sorry. Please don’t [inaudible 00:14:27]. A lot of people won’t even notice. So the amount of people I see that send an email, “Oh, I’m so sorry I haven’t contacted you for three months.” I wouldn’t have known it’s been three months. Don’t apologize. Especially makes it worse if it’s been a few of them like that, people don’t realize. So just don’t apologize, just own where you’re at.

Yael Keon:
And second thing is, and this is [inaudible 00:14:46], it’s a really great opportunity to ask a question. So something as simple as when it comes to whatever your topic is, whatever your vision is, what’s their biggest challenge or frustration? And ask for them to reply. This does two things. One, it gives you great ideas for content and it gets that reconnection. And two, it also sends some great signals to Gmail and Outlook that, oh, this person’s sending good emails because people are actually replying to them. So it helps with your deliverability if there was any kind of issues going along there. But you might not get any replies, you might get one reply, that’s totally fine. But the act of even showing that you’re willing to engage personally with your audience is really, really huge.

Yael Keon:
And then based on that email, the next email, the next couple of emails can be just purely in response going, “Hey, thank you so much for answering this question. I see one of the biggest issues for you is blank. Here’s how I can help you. Here’s some ideas I have on that. Here’s a couple of tips.” And just leading into that, showing that it’s a two way thing, and then going from there and just taking that as your jumping off point. So I call that a value bomb email because you’re really hitting home with what something’s really, really helpful. So you’re leading with value first, and then go into the usual thing.

Yael Keon:
Now, of course you will probably get a higher rate of unsubscribes for this first couple because you’ve got people who would have had a natural churn over the last three months, six months, a year, so it’s just an accumulative thing. So don’t freak out if you get a little bit [inaudible 00:16:15]. And in fact, after probably about six to 12 emails, I would recommend doing a cleanup anyway of people who just aren’t opening as well, because that will help in terms of the deliverability and all that stuff.

Bianca McKenzie:
Oh, I love all those tips. I’m frantically sort of making notes. It’s like, all right. I really love the second email in response. It’s like starting a conversation in a way. It’s kind of always a bit weird to think about email as a conversation because it seems so one way, but yeah, at least opening yourself up to have a conversation and to be available for your subscribers. I really love that. Thank you.

Yael Keon:
Well, it is a conversational medium. Unless you’re writing really professional, legal kind of corporate emails. What type of emails do you write to your best friends, to your mom? They’re just conversational chats. They’re the emails that people read. So we need to remove this thought from our head that they have to be these big fancy newsletters with all these graphics and 10 links to click and all this stuff and go, you know what? I just want to send something that someone will take actually that minute out of their day to read. [crosstalk 00:17:23] I had best intentions to read this, but never got to it.

Bianca McKenzie:
Oh yeah, I have that sometimes. It’s like, oh, there’s so much in there, I’ll just file it away, and then forget about it. Oh, that’s really good that you sort of said that because that sort of leads into my next question. So email marketing, it doesn’t need to be difficult. And in fact there are actually lots of ways to make it easier through automation. And you’ve touched on this a little bit before, as well. I’d love for you to sort of talk a little bit more about automation, what it is and how you can use it to make your business life so much easier.

Yael Keon:
It is the best thing ever. That’s all I have to say about automation. Okay. So automation in a nutshell when it comes to email is very simply saying if something happens, then this happens. So the classic example, one you’d know all about is when someone fills out the signup form on my website, they will get sent an email that delivers them this free PDF. If that happens, then this happens. Most email software allows you to do that. It can start getting really, really powerful when you start talking about all the ifs and all the thens. And honestly the possibilities are endless when it comes to this. But it’s really powerful if you think about, okay, so I can begin sending emails to this specific subscriber when they have taken an action. So when they’re most interested in doing something and taking action.

Yael Keon:
So another example of course is the abandoned cart. Everyone’s seen abandoned cart emails because they’re actively… we’re buying, going to buy, and then they just didn’t take that final step. So you are talking just to that person there. But you can also go further with that. If someone just browsed within a certain page, looked at your service page, looked at your sales page, you can see who did that and you can do a personal follow-up if you like. You can do a whole range of e-commerce ones like replenishment reminders. If that moisturizer should run out in three months, you send them an email at two months asking do you need a refill? Also win back. So if someone hasn’t purchased for a while, you can do that as well.

Yael Keon:
Of course, there’s the welcome series which we’ve talked about, there’s post-purchase as well. Imagine… which people forget. Imagine sending an amazing customer service series of emails after someone purchases something. Like this is how to use it. This is how to get the most out of it. Or just a simple like, “Hey, do you have any questions? I’d really love to help you.” And it’s all just done automatically. So a lot of people say, “Oh, I don’t have time for email”, but this is where it really starts saving you time. And even if at the beginning, you focused on automating some of the things that you were doing on a daily basis, all of a sudden you’ll start buying back time to spend investing in writing some of those emails.

Yael Keon:
Personally myself, even I have like 12 weeks when someone first signs up to my list where they will get an email from me every single week, just to basically [invest more content tour 00:00:20:23]. That’s all automated. So I know if I skip a week or something to my newsletter list, I still know those people who are new who are really in that active, engaged, absorbing state, they’re getting stuff. So there’s so many different things you can do. I have a whole section on this in my membership telling you how to set it all up, but it really just comes down to thinking about, oh, if that happens, if there’s some sort of trigger, something that goes on in my email software or on my website, then I can take a certain action. So [crosstalk 00:20:59].

Bianca McKenzie:
Yeah, I love that. I think I’m only scratching the surface on it, to be honest.

Yael Keon:
Yeah. I’m still scratching the surface of it, and I know what I’m doing. The possibilities are more than what’s there. And that’s the key as well with your email software, like having the right email software will make it really, really easy for you because a lot of them will have these recipes and these things already made up for you and you just need to take them and adapt them to make them your own. So that can make it just really, really easy for you. You don’t need to start from scratch.

Bianca McKenzie:
No, and that’s really, really good. Mind you, even when I think I need to build out the next sort of part of my automation, I’m like, ooh, overwhelmed. But it is really good that you can really do it. So yeah, you kind of mentioned that there are sort of inbuilt recipes in and stuff in the software, which marketing software should someone use for their emails?

Yael Keon:
The question I get asked all the time.

Bianca McKenzie:
I know. [inaudible 00:22:06].

Yael Keon:
And the answer that everyone loves of course is it depends. There’s so, so much to making this decision. But at the same time, I don’t want you spending too much time on it. Because a lot of people stress about this and think oh, I need to figure out what’s exactly the best one to me. And to be honest, it’s just the one you’re going to bloody use.

Bianca McKenzie:
Yeah, exactly.

Yael Keon:
So start using it and then get started. But to have a better answer, to give you a starting off point to go, okay, which one do I even try? There’s a few things you might want to think about. Obviously are you really just starting from scratch and all you want to do is have a way for people to sign up, get a little welcome, and send your regular emails? Then you might look at one of the basic ones like a MailChimp or MailerLite. If it was me, I’d lean more towards MailerLite just because they offer a lot more on their free plan than MailChimp does, and it’s actually easier to use. But if you’re more established and you’d want to start layering in some of these sexy automations, then you might want to look into something more advanced.

Yael Keon:
Another thing to think about of course is your business type. So for e-commerce versus services versus selling digital products or offers, that would be different as well. So there are now ones dedicated to e-commerce business like [Quibio 00:23:20] And Omnisend, which are really, really great. And speaking of those recipes, you could put together a whole bunch of e-commerce automations in like 20 minutes, if you want to in something like a Quibio. So it costs more, it has a fee, but honestly, it should pay for itself.

Bianca McKenzie:
Yeah, it does all of the things.

Yael Keon:
Yeah, it does it for you. For services, it depends on again, how fancy you want to get. I love ActiveCampaign personally because it gives me all the toys to play with in terms of automation. And it does have all the recipes and things, but it can be overwhelming for some. So that depends there if you want to have all that stuff or you just want to stick with a MailerLite that’s a bit simpler or a Flodesk maybe a lot of people are starting with and setting it up with your services. And then there’s the digital ones as well. So there are also platforms that are leaning more towards digital content creators. So things like a ConvertKit’s kind of tailoring a bit more to that type of thing or a Kajabi if you’d want to have a delivery platform with it together as well. So you can think about it in terms of the type. So they’re kind of a starting point.

Yael Keon:
The other way to look at it is just what you need it to integrate with. Like, it needs to integrate with your website or your e-commerce store so you can just do a quick Google, Shopify and Quibio and see if they work together without having to use a third party thing. It’s not necessarily be all end all, but it’s just handy to have that direct thing. And usability, again, if you’ve just heard a couple of names and thought, you know what? I might try this one and this one, just give it a crack and see if you like it. Because some people like the way some things are laid out and some people don’t and it just comes down to personal preference.

Bianca McKenzie:
[inaudible 00:25:11].

Yael Keon:
Yeah, the last consideration is price. A lot of people go, “Oh, how much is it?” And really price is not an issue for me. I know if you’ve got a really huge list, maybe it is kind of a really big thing, but we’re talking back to that return on investment. If you’re [inaudible 00:25:25] actually in your system and you’ve got some of these automations come up that are capturing some more sales, it should pay for itself 44 fold.

Bianca McKenzie:
Yep. Yeah. That’s how I see it as well. It’s a business investment because it is going to make your life easier and it’s going to bring you sales if you utilize it properly.

Yael Keon:
Yes. Lots of sales hopefully going all well.

Bianca McKenzie:
Yeah. That’s how I [crosstalk 00:25:51].

Yael Keon:
But yeah, if anyone has any more specific questions about that, they can reach out to me. But it is just really give something a go. It doesn’t have to be perfect. It’s actually not that hard to change systems, especially if it’s just when you’re right at the beginning. So if you start with something and you’re really like, I’m not a fan, you can just [crosstalk 00:26:11].

Bianca McKenzie:
Yes. You can change it. Yep. I started with MailChimp back in the day and then I moved to ConvertKit. And I have looked at ActiveCampaign, but right now it’s in the too hard basket and I know you’ve changed a few times. But yeah, it’s not a tattoo. You can change, which is a good thing.

Yael Keon:
Yeah. And yeah, MailChimp kind of… because a lot of people default to it because it’s the one that everyone knows, it’s the biggest one, but if it was me, I wouldn’t go with them just because they’re not as seamless as these other ones.

Bianca McKenzie:
Yeah. A few limiting options, and that’s exactly why I changed.

Yael Keon:
Yeah. And I was ConvertKit first with my business. I’ve worked with MailChimp for other businesses of course. And I ended up moving to ActiveCampaign just because I wanted more toys. I started getting a bit more fancier and [crosstalk 00:27:04].

Bianca McKenzie:
It has everything. Yeah. And Yael has lots of blogs and things on her website as well. So yeah, if anyone wants to know more about this, because I know you’ve pumped about your move from ConvertKit to ActiveCampaign, so if anyone-

Yael Keon:
Yeah. And [crosstalk 00:27:18] a great one there. A much longer version of what I just talked about there in terms of choosing the best software.

Bianca McKenzie:
Okay. Well that’s really good. All right. So I’ll link to that in the show notes so people can find that. All right. Now I want to know, so these are my questions to everyone, what are you curious about right now?

Yael Keon:
Yeah, I was kind of like, oh, curious about? And this is kind of a hard one because I’m really in launch mode at the moment. So it’s like everything’s focused around that. But really I guess it’s around home for me. I mean, we moved home about four months ago and bought a house. So now it’s really A, about decorating and just fixing up the house and just trying to also establish kind of routines around the new place. So it’s all about that home life systems, making sure everything’s decluttered and nicely put together, watching YouTube videos on how to keep the house clean, all that really geeky stuff.

Bianca McKenzie:
Yeah. That’s fun. That’s a fun part about owning a home really. You can do whatever you want with it, which is awesome. I love that. Cool. And if you had an extra $1,000 in your marketing budget, what would you spend it on?

Yael Keon:
Yeah, I don’t know how many people answer this with this, Bianca, but definitely ads for me at the moment. I’m coming into launch. My last webinar, my last launch did really well in terms of conversion. So it’s like, okay, how many people can I get to show up? So the more money I can put to get more bums on seats and more people involved in the launch and seeing the good content, the better for me at the minute.

Bianca McKenzie:
Yeah. I love that. And sometimes it seems like I put this question in so that people would just say ads, but that’s not why it’s there, but I love how what I do and what you do go so well together because I know that you say… Like now you say, “I want to put into ads”, but really the ads are there to drive people into your email marketing platform, right?

Yael Keon:
Yes.

Bianca McKenzie:
I mean, that’s the main thing. So here’s the thing. Even if you do ads, it should be to get people on your email list.

Yael Keon:
[inaudible 00:29:36] we do all this building ads course in terms of my first list builders. So I’ve been playing with list building ads ever since many, many years now. Now it’s really about that launch kind of ads process. Like a whole nother level of investment.

Bianca McKenzie:
Yes it is. But yeah, I love it.

Yael Keon:
[crosstalk 00:29:59] in the numbers, which is the scary thing.

Bianca McKenzie:
Yes, it is all in the numbers, isn’t it? But in a way it’s kind of good too, because it turns into mass and it becomes predictable in a way once you know how it works. Awesome, I love it. So that’s the end of this week’s show. If you have any questions about email marketing or any of the things we talked about, I will link to it in the show notes, but you can head over to yaelkeon.com as well and find everything about that. A really big thanks to you Yael for being on the podcast.

Yael Keon:
No, thank you so so much for having me. It was a lot of fun to talk my favorite topic.

Bianca McKenzie:
Yes. Oh, I love talking about this too. And you’re exactly the right person to talk to. Awesome. Thanks so much to you for listening. If you liked the show, don’t forget to subscribe and leave a five-star rating and review on iTunes, Stitcher, Spotify, or wherever you heard the podcast. Your review will help others find the show and learn more about the amazing world of online marketing. And don’t forget to check out the show notes for this episode at newschoolofmarketing.com where you can learn more about Yael, check out useful links, download free resources, and leave a comment about the show.

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