In this episode, I give you my take on the 5 must-have custom audiences to use in your Facebook ads.

There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people to our business, but we shouldn’t forget our warm audience. 

Often our warm audience is much more ready to purchase, so these 5 custom audiences are a must-have in  my opinion. 

Tune in to learn about these audiences so that you can start using them in your ads too. ?

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Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
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Instagram: @bianca_mckenzie

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Transcript

Hey, welcome to the podcast. 

Autumn has well and truly arrived here in Melbourne, the days are shorter, the weather is wetter and we’ve had the heater on for the last few weeks. 

Things are a little bit hectic too because we’ve received an exciting opportunity, but it means we have to pack up our house and make a big move. I’ll tell you about it in the next episode because we haven’t quite finalised everything yet. 

Today I want to talk about audiences, and the options that you have inside of Facebook ads manager that you might not be aware of or maybe you’re not fully utilising these audiences yet.

• Website visitors 
• Video view audience 
• Social engagement audience 
• Leads/complete registrations 
• Purchases