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Marketing and Facebook Ads wisdom for program creators, ecommerce owners and bold business mavens.

Pour yourself a hot tea, find a comfortable spot and open your mind…
Why packaging matters

Why packaging matters

Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product. So let’s talk about packaging and why it matters. Online shopping is huge. People get parcels every day. I actually pick up parcels from the post office...

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The biggest Facebook ads mistakes to avoid in 2022

The biggest Facebook ads mistakes to avoid in 2022

Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities.  Anyway, instead of looking at the mistakes that people usually make (and repeating...

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Improving your eComm abandon cart rate

Improving your eComm abandon cart rate

It’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby. A...

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