ONLINE MARKETING AND SOCIAL MEDIA INSIGHTS, TIPS AND STRATEGIES

FOR ENTREPRENEURS, BIG DREAMERS, MOVERS AND SHAKERS!

Advice and insights to navigate the rocky seas of business, online marketing and social media.

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Business / Facebook Advertising / Marketing / Social Media

How to identify and find your ideal client

The first step to successful marketing is to know your ideal client. Without knowing your ideal client, your marketing won’t be targeted and it will be like throwing mud at a wall to see what sticks. You need to know your ideal client so intimately that you can pick...

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What to write in your first blog post

Blogging has been around for quite some time now, in fact, I wrote my first blog post in 2005 which seems like such a long time ago now. If you’re yet to write your first blog post, I encourage you to get started as soon as possible. Blogging is a great way to...

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10 Quick Social Media Tips for Beginners

Social media is nothing new, but you might be just dipping your toes in the water with your new business. Let me tell you this though, with social media you can take your business much further. It helps you spread your wings further and allows you to get in front of...

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Facebook ads audiences simplified

We speak a lot about the importance of images in Facebook ads, but the success of your ads is dependent on more than just your image and copy. Who you show your ad to is immensely important too and will determine whether or not you’ll see conversions. I hear a lot of...

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The anatomy of a Facebook image Ad

Recently I wrote a post about selecting the best image for your Facebook ad, today I want to look at an ad as a whole and go into the anatomy of a Facebook image ad. Let’s look at an ad that I have used in the past and ‘pull it apart’.   Main text The text is the...

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How to create a custom report in Facebook ads manager

Facebook ads manager has fabulous reporting options, but if you’ve only used the default reporting so far I want to encourage you to get more insights through the custom reporting options. Whilst the default option gives you an overview, it doesn’t give you the full...

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2 Page Online Marketing Plan

Learn the 6 ingredients every business should incorporate into their online marketing strategy, in particular their social media strategy.

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Opt-in Gift Creation Kit

This FREE (and insightful) kit will help you discover what your audience would love to sign up for so that you can create the perfect opt-in gift for your business. 

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Facebook Advertising Checklist

This FREE checklist will be your go-to when creating Facebook ads for your business so you're always on top of your ads success.  

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