Facebook & Instagram advertising in a day

Yes, you can!

Let's tackle your Facebook ads journey together.

You, me, 1:1 with Facebook ads manager.

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Let's talkno commitment.

Facebook ads help my clients have their biggest months. Ever.

Your Facebook and Insta newsfeeds are probably full of ads from other coaches and course creators, and you feel a bit left behind.

You know that running ads will help your business grow too, but at the moment you’re not quite ready to spend $4000/month on done for you ads management. 

That’s exactly why I created this VIP day, because you too can get a head start on your business growth.

This 1:1 intensive takes away that overwhelm of feeling like you have to know it all. We'll go through what you most need to know to use Facebook & Instagram ads to transform your business.

It’s about simplifying and demystifying Facebook & Instagram Ads, whether you’re techy or not. It's about creating a strategy and plan for your business, your ads, not someone else's. 

BOOK A FREE CALL

Let's talkno commitment.

What do you need most right now?

Option 1: Client attraction

Right now you really need to grow your audience. You’d love more website visitors, more social engagement and you really want to become known for what you do.

You’re ready to build visibility but your funnels aren’t quite ready to take on a flood of people yet. During our day together we can prepare your ad account and create a series of ad campaigns that will lift your brand awareness and visibility for just $10/day. These campaigns are the foundations for all ads that we run for our clients, so you’re building your foundations from the ground up.

Option 2: Lead generation

Growing your audience and list is what will help you sell more of your online courses, and you know this.

You’ve been growing your list from day one and now you’re ready to speed things up a bit. Facebook & Instagram ads can really amplify your list growth with highly targeted leads.

If lead generation is your priority, we’ll focus our day on this. Together we’ll check if your ad account is ready to go and we’ll build out your lead generation campaign.


Option 3: Account audit

Have you run ads before, but you’re not sure what to look at in your account? All you see is numbers but you don't really know what they mean for your business or how they relate to your funnel?

During our day together we can look at all your data, your advertising campaigns, your funnel statistics and decipher what’s what.

We’ll look at what worked, what didn’t and I’ll give you advice on how to proceed with future ads.

Let's talkno commitment.

“I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”

—Amanda Kendle

What's included?

240 Minute 1:1 Video Call with me (Bianca)

Four glorious hours of my eyes on your complete launch plan, funnel or evergreen funnel and everything Facebook & Instagram ads. 

I'll show you step-by-step how to setup and manage your own campaigns to grow your audience, fill up your list and/or sell out your program.

1 Week Voxer & Email support

After our session I won't let you figure things out alone. You'll get access to me by Voxer (voice messaging) and email for 7 days to ask any questions about the campaigns we've crafted and set up. Think of it as having me on speed dial for any remaining questions.

Recording

Our entire session will be recorded for you to save and watch again and again. In case you need to go back to check something. It's like having your own completely personalised course recording that you can keep forever. (Although Facebook will probably make changes, but we can plan for that too).

Plus, you get 12 months access to ADvisory, a high level, super comprehensive online Facebook & Instagram advertising training in partnership with my own Facebook ads mentor Jody Milward from boutique advertising agency Social Charlie.

Let's talkno commitment.

What's inside ADvisory?

Module 1: Getting started

  • How Facebook Ads fit into your Marketing Toolkit
  • Marketing 101
  • The Journey from Scroll to Sale
  • Know your Avatar
  • Magnetic Messaging
  • Having an Irresistible Offer
  • Understanding Ads and Funnels
  • Your Goals and Strategy
  • How Much Do I Need To Spend?

Module 2: Facebook cornerstones

  • Setting Yourself Up For Facebook Ads
  • Facebook Ad Glossary
  • Setting Up Your Business Manager
  • Business Manager Tour
  • Understanding and Installing the Facebook Pixel
  • Standard Events, Custom Conversions and Custom Events
  • Domain Verification
  • Aggregated Events Set Up
  • Conversions API (CAPI)
  • Campaigns Explained
  • Ads Manager Tour
  • Facebook Ad Policies & Compliance
  • Understanding Audiences and Targeting
  • Must Have Audiences
  • Your Facebook Ad "Insurance Policy"

Module 3: Creating ads that convert

  • The Anatomy of an Ad
  • Scroll Stoping Ad Creatives
  • Creating Professional Creatives
  • Writing Ad Copy to Connect and Convert
  • Ad Copy Formulas for Cold Traffic
  • Ad Copy Formulas for Warm Audiences
  • Ad Copy Formulas for Hot Audiences
  • Elements of a High Converting Landing Page

Module 4: Proven ad strategies

  • Ad Strategies to Build Your List and Make Sales
  • Ad Spend and Sales Goal Calculators
  • Lead Generation Strategy
  • Webinar Funnel
  • Application Funnel
  • Two Step Funnel
  • Low Ticket Offer Funnel
  • Lead Form Campaigns

Module 5: Time to launch your ads

  • Confidently Launch Your Ads
  • 3 Tiers to Creating Your Ads
  • Finding and Targeting your Ideal Audience
  • Ad Formats Explained
  • Dynamic Creative Ads
  • UTM Parameters
  • Lead Generation Campaigns
  • Zapier for Lead Generation Campaigns
  • Conversion Campaigns for Leads and Applications
  • Conversion Campaigns for Sales
  • Traffic Campaigns
  • Reach Campaigns to Nurture Your Audience

Module 6: Data driven decisions

  • The Truth About Split Testing
  • Tracking Results (Metrics to Measure)
  • How to Customize Columns
  • Optimize and Troubleshoot
  • Scaling Your Ads
  • Scaling with CBO and the A4 Method

1:1 Facebook Ads in a day intensive for online course creators, coaches and service based businesses.

Let's connect and explore how we can take on your ads journey together.

BOOK A FREE CALL

Let's talkno commitment.

"Before your training I found FB ads a nightmare. I wasn't feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I'll be using. I also have a better idea of what success metrics I should be aiming for."

—Sandra Muller

FREQUENTLY ASKED QUESTIONS

We've got A's for your Q's

How much does it cost?

Your investment for a VIP day with me is $2000 + GST for Australian businesses. The conversion is approx $1480 USD or £1100 or €1280. This includes 4 hours with me, 1 week email/voxer support, a recording of our session + 12 months access to the ADvisory online training.

Is there a payment plan available?

Yes. You will have a choice of making a full payment upfront of $2000 + GST or making 2 monthly payments of $1000 each. Full payment is required before our 1:1 session. Contact me for a payment plan.

What will we do during the day?

We'll put your business under a microscope and get into the nitty gritty. Depending on which focus you want for your ads, we'll work on the foundations such as Business Manager set up/check, Pixel set up/check, page and IG connections, Business Verification, API set up, messaging, audience research, audience creation, ad copy, campaign set up, reporting. Each focus will include some audits and some campaign creation. We'll also take a quick break in between to refuel. Once you book, you'll receive a schedule of what we'll focus on during the day, but keep in mind that this is a personalised day so it's all about you and your business.

When can we get started?

This depends on your schedule and my availability. The earlier you contact me in regards to your ads, the more likely it is that we will be able to work together. I recommend getting in touch at least 12 weeks before you want to start your ads, but sometimes I do take on last-minute projects. Get on a call with me to discuss your timeline.

What is ADvisory?

ADvisory is an online Facebook & Instagram advertising training created in partnership with my mentor, Jody Milward of Social Charlie Agency. It's a very comprehensive training supporting you with your ads journey.

Can I pay for my VA to have this session instead of me?

Absolutely! As long as you are completely certain that your VA has 100% access to all of your Facebook assets, they are welcome to attend in your place.

Is this a group workshop?

No, this is a 1:1 private session with me. You'll get 100% of my attention and focus and together we'll create a custom strategy and plan for your business. No cookie cutters here.

Does this include my Facebook ads budget?

Pricing for this 1:1 intensive does not include your Facebook Ads budget. I recommend to have at least $1000+/month set aside, depending on your objectives. For the client attraction ads we can start with a lower budget or approx $10 per day.  

Will this work if I have an ecommerce/service based business?

Yes! I have worked with both service based and e-commerce businesses and can adapt the session 100% to your business and your needs. This is no cookie cutter training, we'll create something unique for your business.

Ready to get your ads up in a day?

Let's connect and explore how we can take on your ads journey together.

Let's talkno commitment.