Powerful, profitable Facebook Ads.

Ready to sell more of your courses or grow your service based business and get in front of a whole lot MORE of your ideal clients?


2.89 billion people. Every day. Searching for something. Something you offer.

But, how will they find you? And once they’re loving you on social media, how will you convert them from browsers into buyers? Simple.

If you’re finally gaining traction with a steady flow of clients. If your fans sing your praises and your referral network is buzzing. If you’ve got funds in the bank and growth plans for the future. You’re ready for the next step.

You’ve got to grow the one platform you know will give you ROI and sales for days. (That’s your email list.)

And to do that you need your Facebook & Instagram Ads in the right feeds engaging the right people. (That’s where you come unstuck.)

Facebook & Instagram ads help my clients have their biggest launches. Ever.

8,545 new leads to the waitlist of an online priestess school

229 sales from ads for an online business program, 128 sales from retargeting ads. Total launch sales: $150K

10,033 new leads for online yoga teacher training

You’re a woman on a mission and you’re going to make it happen. You just need expert help to get there.

You need it to be smart, spectacular, and beautifully simple.

But, you don’t want to outsource just yet. DIY is the new black. I get it. And I’ve got you.

FB Ads for List Building & Launching is your opportunity to master the most critical elements of Facebook Ads and achieve results like my high-end, done-for-you clients. (Ping! Hello 6 figure launches.)

Forget about just throwing money at advertising to fill up your webinar. I’m pulling back the curtain on setting up an entire Facebook Ads success system, the one I use for my 1:1 clients to have ridiculously successful launches. I’ll teach you exactly what you need to know to boost your list growth, get oodles of traffic, cultivate connection, and influence sales for your online programs.

"...Bianca walks you through setting up a campaign with multiple ad sets and ads in a structured way that makes sense, and she explains everything clearly and simply... "


Here's what you get inside of FB Ads for List Building & Launching: 

Immediate admittance Lifetime access

6 Modules

20 Video Trainings

4 Worksheets

4 Checklists

Easy to follow modules complete with everything I do for my 1:1 clients. Video walkthroughs of how to create powerfully strategic Facebook & Instagram Ads that will see your email list grow consistently. And fast.

Plus, a way to accelerate your studies with short lessons designed to help you be confident in creating, setting up, and managing your Ads so you can quickly grow your list, launches, and business.

Plus, bonus lessons, extra resources, and a private Facebook Ads support group (the kind you wish Facebook had!)


Say hello to the future you

The reason you started this business. The driving force. The thing that lights a fire in your belly, a successful launch and engaged email list will help you deliver what you always dreamed of. In a much simpler way than you ever thought possible.

  •  You’re watching your email subscriber list grow every day with qualified leads who are destined to become customers; people who are hungry for what you have to offer.
  •  You have an intentional strategy you can be proud of. One which seamlessly integrates Facebook Ads to improve your overall marketing and leaves you confident and in charge of your campaigns.
  •  That feeling of knowing exactly what to do. And when. No more guessing what buttons to push. No bewilderment at the Facebook Ads Manager interface. No more throwing caution to the wind and hoping for the best.
  •  Your bank account is delighted. Your sales are up, your stress is down, your successful future seems suddenly so much closer.
  •  Facebook Ads become second nature. They’re a simple, powerful part of your business and brand and your go-to when planning and growing. You wonder why you were so scared of using them in the past.
  •  Crown yourself a conversion copywriting Queen. Because you know what words will be royally irresistible to your people.
  •  You find inexplicable joy in watching your sales go up while your Ad costs go down. Honestly. It’s better than watching TV.

"I now feel much more confident after seeing some neat targeting features that I’ll be using."

At last, the exact steps high-end clients pay to create converting Facebook Ads campaigns. Made simple.

Because, I don't just teach Facebook Ads, I am in the trenches EVERY. SINGLE. DAY. My clients trust me with 5 figure advertising budgets for their 6 and 7 figure launches. Every day I get to create, setup, optimise, and scale Facebook & Instagram Ads for success. If there’s something to know about Facebook & Instagram Ads, I know about it.

Module ONE  

Strategy & Goals

In Module 1, we lay rock-solid foundations for successful Facebook & Instagram advertising. Having clear goals and a well-planned strategy will help you easily create the Ads you want to promote, along with ideas on the best way to set them up and help you determine how to measure your results. I’ll show you how to run Ads like a pro.

Module TWO  

Facebook & Instagram Ads Preparation  

Module 2 builds the next level of your Ad foundation so you get the best possible results. As fast as possible. I have a whole bag of tricks and tried-and-tested methods to create Ads that convert. After all, conversion is high on the priority list!

Module THREE  

Audiences & Targeting  

That client who raves about you, writes you the best testimonials, tells all their friends about what you offer, comes back again and again. Who are they? In Module 3, we’ll dive deeper into your ideal client avatar and how you can reach them on Facebook. And make them love you.

Module FOUR  

Ad copy & Design 

Once you have a clear idea of who you want on your list, we’ll master writing ad copy that converts along with images that stop people in their (Facebook newsfeed) tracks. Facebook Ads that stand out, make people stop their scrolling, and get them clicking instead.

Module FIVE

Creating & Launching  

In Module 5 we’ll get hands-on. I’ll teach you how to set up your Ads for optimum conversion. This is a walkthrough, step-by-step video training so you can duplicate the exact method I use for my done-for-you clients. Then, I’ll show you how to test and tweak for the very best results.

Module SIX

Measuring Success  

Lastly, we’ll look at how your Ads performed. Looking at your original goals, we’ll measure what worked and why. I’ll show you how to check-in with your Ads regularly to test performance and I’ll walk you through what you can do if they’re not getting the results you want. We’ll also move into advanced FB Ads territory and look at retargeting through the use of custom audiences.

Because I want you to run high converting Facebook & Instagram Ads, I’ve included these bonuses.

Bonus ONE

Advanced Facebook Ads methods  

After you’ve gone through the essentials to grow your list through Facebook Ads and you’re witnessing your list grow and community consistently, it’s time to step up and use some more advanced methods such as retargeting and creating powerful Ads that focus on selling your products, services, or course.

Bonus TWO

Funnel Maps & Templates  

In this bonus lesson I'll take you through the various funnel & advertising options for selling your online course, service or program, plus you'll get access to my Asana course launch and advertising templates.


Private Facebook Group  

The FB Ads for List Building Facebook Group is a private group for you and fellow students. My team and I will be there to answer questions, provide our take on your strategy, and be by your side through any changes to Facebook’s ever-evolving interface. It's the support group Facebook should have, but doesn’t. We've got you, and you always have a place to ask your Facebook Ads questions.

Want proof? Here’s what FB Ads for List Building & Launching students are doing:

See the number 164? That’s how many new people joined her list in only a few days. At a cost per registration of $1.49, this is an exceptional outcome for a student who has to compete with other B2B marketers.

Facebook Ads Results Example

and this student added 140 new subscribers at £1.38 in the health & wellness industry (which is notoriously challenging for advertisers).

this student, who's a creative business mentor, used Facebook ads to find more people who are like her clients. She attracted 237 new subscribers at $2.40 per sign up.

or one of my longer term students who is flooding her list!

Lorraine Hamilton

“FB Ads are such a seductive way to get your brand and offers in front of a whole new audience, and before I did Bianca’s course, I had dabbled with them.  

The results were well….mixed! Sometimes they worked, and sometimes crickets. But all the while FB gladly took my money!  

I knew there was more to it, so I took Bianca’s FB Ads for List Building course.  

Straightaway I could see where I had been going wrong, and where I could make my FB Ads efforts a whole lot more effective and predictable.  

Bianca walks you through setting up a campaign with multiple ad sets and ads in a structured way that makes sense, and she explains everything clearly and simply.  

FB Ads are a lot more work that most people realise. With this course, you will have a system that you can replicate over and over to research, design, build, track, test and tweak your FB Ads over and over again.”  

Lorraine Hamilton, Coach School 

“Before I took Bianca’s course, I was terrified of Facebook ads. I knew I should do them because they are a really great, low cost way to reach more people.  

But I had NO IDEA what to do.  

Thank goodness for Bianca’s course. She stepped me through each and every step. Her video tutorials allowed me to do it at my own pace, with her, so I didn’t make any mistakes.  

I also love the way Bianca explains things: simple without loads of tech jargon.  

The Facebook group is also really great for real time support. Thanks to her course, I launched my first Facebook ad campaign and ended up getting amazing engagement from it!  

I highly recommend this Facebook ads course for anyone who is really wanting to give Facebook ads a go but has no idea what to do.”  

Michelle Jack, Dream Career & Life Coach  

Michelle Jack

Facebook & Instagram Ads can be truly potent, powerful and profitable. 

And, once you have access to my knowledge bank:


If you avoid opening up Ads manager because it feels like it’s written in another language and you have no idea what button to push first or where to start.

  If you don’t know what a realistic budget is to get the conversions you want.

If you wish you had a large, engaged list of incredible, ideal clients on an email list you have access to at the touch of the ‘send’ button.

If you’re sick of Google giving you the run-around with conflicting advice, it’s 3am and you’re about to give up on the idea of growing your list or Facebook Ads for another year, and you just want to reach the people who you know will benefit from what you have to offer without the BS.

If you wish you had a Facebook Ads expert you can message for help.

 This program is for you.

“Bianca’s Facebook Ads for List Building course was such a game changer for me. I like to pride myself on being able to understand complex systems and software but when it came to Facebook Ads I was overwhelmed and unsure where to begin. I also knew that I didn’t want to just spend a tonne on advertising just to figure it all out.  

This is where Bianca stepped in. She showed me exactly how to set everything up and the strategy behind what is working in Facebook now. This has resulted in me being able to confidently test and run my own ads for list building and launches – saving countless dollars in trial & error or needing to hire a Facebook ads manager.  

With her help, I’ve had successful campaigns with leads for $2.40 and webinar registrations for as low as $4.63. Both to cold audiences. In the online marketing niche, that is a great result.  

And with Facebook Ads changing so rapidly, it’s such a comfort to know I have someone who can keep me in the loop on any changes and I can instead focus on my zone of genius.”  

Yael Keon, Online marketing superhero  

Jul's Arthur

“It is one of the best online courses I have ever taken.  

Love the branding, visuals and the content is not only amazing, but your delivery makes it so easy to understand and take in.  

You have organized this visually and logically leading me on a fun, pleasant journey that has me feeling confident I can learn from you.  

One of the challenges I find with online courses I have taken, is the well intentioned offer of so much content, for me, it leads to content overload. Then I may lose heart and not stick with the course.  

Thank you so much for your fantastic teaching talents and your eye pleasing design.  

Love, love your course!”  

Jul's Arthur, Professional Organizer for Entrepreneurs

Bianca McKenzie

So, who am I to teach you about FB Ads?

One client called me “the Facebook Ads specialist you save up for to get on your team” and another put me on her vision board years before we worked together. 

I’m Bianca McKenzie and I get paid to make Facebook pay your bills. I’ve developed FB Ads for List Building to teach movers and shakers, big dreamers, and people who want to make the right noise in a saturated market how to connect with the right clients so you can grow your business in a way that makes sense to you. 

Saving you hours and hours and tears and frustration and trying to figure it all out on your own. So you can build your own engaged, raving client base. So you can make bank.

Media Endorsement


You'll get:  

Lifetime access to all 6 modules via our course delivery platform. Content includes videos, worksheets and resources that you can save, print and revisit again and again (value $1997)

Lifetime access to the private Facebook members group where you get weekday access to me and many other passionate entrepreneurs for support, encouragement and masterminding (value $997/year)

Access to future course updates when Facebook makes changes to the advertising platform (value $497)

Advanced Facebook Ads methods (value $497) 

Funnel Maps & Templates (value $297)

Total value: $4,285  

Cost per month to hire me 1:1 would be $2,000...

FB Ads for List Building & Launching: AU$497  

Payment plan available. GST will be added for Australian students.

“Before your training I found FB ads a nightmare. I wasn’t feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I’ll be using. I also have a better idea of what success metrics I should be aiming for.”  

Sandra Muller, sandralmuller.com  

“I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”  

Amanda Kendle, Blogging & Social Media Consultant

Let’s see if FB Ads for List Building & Launching is for you:

The FB Ads for List Building program is for you if:

  • You know you’re not going to get what you need to run successful, profitable, powerful Ads by continuing to do what you’ve already done 
  • You understand the potential in growing your email list for your brand and business  
  • You’ve got your opt-in gift (AKA freebie or lead magnet) ready (or at least, planned) 
  • Maybe you’ve hired a VA to run FB Ads for you and thrown your money at Facebook in the past, but you didn’t get the results you wanted 
  • Your current strategy, either DIY or outsourcing, isn’t working 
  • Want to cut the BS and want to learn this through quick, but comprehensive, videos, and resources 
  • You want your Ads up quickly, with a targeted strategy and results  

This program is not for you if:

  • You haven’t set up your email platform yet (check out this service instead)  
  • You’re already a Facebook Ads pro (hey, friend!)  
  • You don’t have a Facebook business page ( it’s different than a profile) 
  • You want an easy shortcut to making money. 
  • Facebook Ads requires testing and measuring, then tweaking for conversion so you need to be willing to invest time in getting it right 
  • You’re not ready to invest at least $5 per day in Facebook Ads 
  • You don’t have the time to check how your Ads are doing at least a few times a week 
  • You want to run Ads to get more Facebook ‘Likes’. (This isn’t a growth strategy and I actively discourage it!) 

Got questions? I have answers:

Why should growing your list be your top priority?  

With a possible return on investment of 4300%, email marketing is an incredible investment for your advertising dollar. The projected ROI makes sense, when you think emails are a form of communication requested by the reader - you’ve been personally invited into someone’s inbox, meaning that they actually WANT to hear from you. The more engaged subscribers you have on your list, the more sales you’ll be able to make. This is a numbers + engagement game. Get the right list-building strategies and tap into this end-of-your-fingertips sales platform. 

I can get up on my high horse about this one, but I’ll keep it short. You don’t own Facebook, or any of the other social media platform, for that matter. They can (and have) changed their policies and algorithms with ZERO notice to make it harder for you to reach the audience you’ve worked your butt off to build. Can you see where I’m going with this? Your list is yours, your Facebook fans are not. 

There’s no magic wand that can take your list from zero to 10,000 overnight, but there are strategies that make it easier than you’d think. 

What if I’m brand new to list-building?  

Fantastic! FB Ads for List Building will help you get a head start with your email list. You could spend 1-2 years treading water and trying to figure out how to grow your list (like I did), or you could fast-track growing your list today.

Would this work for my obscure, non-marketing niche?  

A majority of FB Ads for List Building students have blogs and businesses that are not in a “marketing” or “business” niche…yet they still get incredible results. No matter what your niche, you should have an email list, and FB Ads for List Building will show you how to grow yours, fast.

Can't I just find this information on Google?  

I tried that for a couple of years myself and was left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete. Plus, this program will have all the relevant, up-to-date, helpful tutorials you’d otherwise spend months and months collecting and collating from Google. Ready to implement.  

Instead, FB Ads for List Building shares proven methods you’ll only find inside the course. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook Ads changes every second!  

Plus it’s also one of the very few courses that gives you lifetime access. This means you don’t have to keep up-to-speed with Facebook changes. That’s my job.

I promised myself not to buy another course. Why should I sign up?  

Education is always worth the investment. Especially lifetime access to education that’s constantly evolving and will help you make money for your business.  

You can either learn Facebook Ads the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with list growth and no extra grey hairs.  

Most courses aren’t set up in a practical way and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other courses out there, FB Ads for List Building walks you through the process, every step of the way with videos for you to follow along. You’ll get your Ads up and running in no time, and you’ll see results.  

I'm not very technical, will I be able to do this course?  

Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical there will be step-by-step instructions and video tutorials that you can follow along and you can always ask for help in the private Facebook group. We’ll be available to support you on business days in the Facebook group for the lifetime of the course.

Do you teach Power Editor?  

In September/October 2017 Facebook announced that they will be rolling Power Editor and Ads Manager together in a brand new ‘upgraded’ Ads Manager so we won’t be using Power Editor any longer. Everything will be done in the new Ads Manager.

Is this course only for list building?  

While I created the course with list building in mind, and it’s the first thing you’ll learn, you can also apply your knowledge to other types of Facebook Ads. Once you know the basics of how to set up your Ads, you can apply your knowledge to launches and selling your services. Also, after you have done the main part of the course you can dive into the bonus material and use the advanced methods I teach.

How long do I have access to this course?  

FOREVER! As long as FB Ads for List Building is for sale, you’ll have access to the course (and I expect it to live a long, healthy life). Plus, I update the course each time there’s a major change in the FB Ads dashboards (which is often!).

What format is the course content delivered in?  

The course includes videos, worksheets, checklists, and a private Facebook Group.

What date does the program start?  

As soon as you sign up, you have access to all the materials.

How much time do I need to dedicate to the program each week?  

It’s entirely up to you. Some take a few hours to start their Ads, some a few weeks. Some modules will be more time-intensive than others. If you start now and follow all the steps, you can have your Ads up within just over 3 hours (provided you have images and content ready to go, but if you don’t I will guide you through this too).

What happens if I fall behind?  

No problem. You can access the program at any time. Your enrolment includes lifetime access to all of the course content. You can download each module and save it on your computer so you can refer back to it later.

What happens when I enroll + pay?  

 You will automatically be signed up to the membership site and get access pretty much straight after your payment is processed. You’ll also receive instructions on how to join the Facebook forum via email.

What if I feel like my business isn’t ready? 

 Wait, what? Can’t I just whistle for my magic unicorn and build your business for you? This work isn’t for every business. Facebook Ads amplify. So, if your business foundations aren’t solid Facebook Ads won’t fix them for you. Putting money into Facebook Ads if your offer isn’t already converting isn’t going to fill that pot at the end of the rainbow. 

If you have amazing content and an offer that people can’t resist Facebook Ads can explode your business. If not, go back to basics and work on your offer first.  

What if I just want to hire you to do it all for me? 

 Don't want to do another course on your own? Let's tackle your Facebook Ads together. You, me, 1:1 - with Facebook Ads manager. Click here to book a 1:1 Facebook Ads Coaching Session.  

We'll get together on a call to look at your business model, your funnel, your offer, and your goals for Facebook Ads. Then we'll dive into Ads Manager to look at how you can best set this up for results. I'll walk you through how to create your ads and give my thoughts on your offer and funnel. You'll finish the session with confidence and the ability to manage your own Facebook Ads campaign. For those moments of uncertainty (because we'll be covering a lot during our call) you'll get a recording to go back to and follow along step-by-step.  

If you really don't want to run your own ads, you can apply here to book a done-for-you service through my agency.


What if I change my mind, will I be able to get a refund?  

I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need it, but I do offer a 14 day satisfaction guarantee because I want you to feel really confident investing in FB Ads for List Building.  

If you work through the first three modules of the course and are not totally happy, I will refund your enrollment cost (minus a 15% admin fee to cover course administration).  

Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course before requesting a refund.  

Refunds must be requested in writing to hello [at] biancamckenzie.com within 14 days of the course purchase date to be eligible.  


You'll get:  

Lifetime access to all 6 modules via our course delivery platform. Content includes videos, worksheets and resources that you can save, print and revisit again and again (value $1997)

Lifetime access to the private Facebook members group where you get weekday access to me and many other passionate entrepreneurs for support, encouragement and masterminding (value $997/year)

Access to future course updates when Facebook makes changes to the advertising platform (value $497)

Advanced Facebook Ads methods (value $497) 

Funnel Maps & Templates (value $297)

Total value: $4,285  

Cost per month to hire me 1:1 would be $2,000

FB Ads for List Building & Launching: AU$497  

Payment plan available. GST will be added for Australian students.

Kathryn Hocking

“ I am very lucky to have Bianca as my social media guest expert contributor for the e-Course Launch Formula. Bianca’s work is always an exceptionally high standard and she brings passion and drive to all that she does in her business.”  

Kathryn Hocking, e-Course Expert and Launch Strategist

“ Bianca was an amazing social media and online marketing resource to have for our trainees in the Beautiful You Life Coaching Academy. She was approachable, knowledgeable and filled to the brim with expert tips and advice. I couldn’t recommend her highly enough to any person wanting to really harness the power of social media and their online presence. She’s a gem.”  

Julie Parker, Founder, Beautiful You Coaching Academy  

Julie Parker

Did someone say unicorns? 🦄

You’ll feel magic when you:

  • See your email list grow every day with less than 15 minutes of work  
  •  Consistently have new clients lining up to work with you  
  •  Be seen as an expert in your field  
  •  Be able to charge higher prices (because you’ll be in demand!)  
  • Have bigger launches and leverage your income  

And do it all powerfully, profitably, and with far less stress than Googling at 3am.  


If you’re ready for growth, in your business and your bank account, you’re going to have to try something different.

Join us and gain instant access to FB Ads For List Building, begin creating your converting Ads without feeling overwhelmed, unsupported, or overinvested.

Kate Toon

“ For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”  

Kate Toon, The Recipe for SEO Success

“ I’ve worked with other FB ads people before, but working with Bianca has been extraordinary! Her attention to ad design, copy, and audience is detailed and well-researched. She absolutely nailed my audience, right off the bat. Within one week of my campaign going live, Bianca had grown my list by 800 at an average cost per sign up of $0.62!”  

Morgan MacDonald, Paper Raven Books  

Morgan MacDonald


Immediate admittance Lifetime access

Best Value (save $67)

One payment of 


Low Monthly

12 x Monthly payments of


Prices are in Australian dollars = pay in full approx $370 USD or £270 | payment plan approx $35 USD or £25/month