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Launch your podcast.
Nimble. Lean. Now.

You know you can’t put this off another year, or you’ll still have it on your to do list the year after. You’re ready to take action, only you’re a bit in the dark. You need someone to shine a light.

Launch your podcast.
Nimble. Lean. Now.

You know you can’t put this off another year, or you’ll still have it on your to do list the year after. You’re ready to take action, only you’re a bit in the dark. You need someone to shine a light.

Let’s be honest

You’ve been sitting on that podcast idea for months (or dare I say years?!)

Every week it goes back to the bottom of your to do list. It keeps moving right down and you’ve kind of forgotten how long it’s been on the list.

But one day you’re going to launch a podcast for your business (or so you keep telling yourself).

You know that you keep putting it off because you’re not sure what steps to take to get it all done, it feels too big, too overwhelming and you really wish that someone would just tell you step-by-step what to do.

You want it up, but without scary tech hurdles or six figure productions.

You really just want to share your message in the most straightforward way.

Launching a business podcast was on my list for years too

Until I decided to take action and just do it.

Lean and fast was my motto

The crazy thing is that I launched it at the worst possible time. We were in the middle of the pandemic, I had my then 2 year old at home with me full-time, we were in lockdown and were only allowed to spend 1 hour a day outside the house.

It was chaos. If I had known this, I would have launched my podcast pre-kids, when I had all the time in the world to record, when I didn’t have to wait for nap times or record late at night when the house was quiet.

But alas, I did it in one of the hardest times and my take was that ‘done was better than perfect’.

I didn’t have a fancy microphone. Nor did I have professionally designed graphics or an elaborate launch schedule.

What I did have was passion, a message and the desire to share my knowledge with my audience.

So I got started, and then I kept going.
I started lean, I acted fast.

My first episodes were recorded during lockdown, while my daughter napped, with my trusty Apple headphones for a microphone. (I bet you can’t even hear the difference.)

☑️ Tick ‘launch a business podcast’ off your list too

It really doesn’t need to keep you awake at night, or make you dread seeing it on your list (again!).

Tick it off your list and while you’re at it you also get to share your message, build authority, attract an audience and grow your business 24/7.

It’s the right time to launch your podcast. (You know you want to).

You’ll be pleasantly surprised at how easy it actually is to create content this way and why you didn’t do it sooner.

I know you’ll still be agonising over this if you don’t take action soon. That’s why you need the Lean Podcast Launch method. It’ll get you moving and launch your podcast (finally!).

Because the Lean Podcast Launch method will help you get out of your own way and show you one of the easiest (and fastest) ways to get your podcast up and running.

Get started with your own business podcast today

Visibility

Get in the ears of people that will associate with you and your message. Your aim is to reach the people who you can help best with your offers

Connection

Don’t just be heard, connect! Marketing is a two way conversation, so connect with people through your episodes and other channels

Affinity

Build trust and rapport with people who have an affinity to you. This is the step to grow your audience with people who are a ‘hell yes’ to working with you

Authority

Position yourself as the expert and go-to person in your industry. Be the one they want to work with or refer to

Leads

Attract leads and build a waitlist of people wanting to work with you so you never go through the feast and famine cycle again

Sales

Be the answer to your audience’s dreams and make it easy for them to work with you. Attract, connect, convert – it’s a simple process

👋🏼 Hello fellow podcaster. It’s lovely to meet you.

Time to stop procrastinating and moving it down the list. You’re one of us now (well, after you press that button).

SO REALLY, WHAT ARE YOU WAITING FOR?

Get it off the list and into people’s ears already.
They’re waiting for your brilliance. Don’t withhold it any longer.

Inside you’ll receive

My Lean Podcast Launch Method with 4 expert learning modules

Plus:

Podcast Launch Party process

Facebook & Instagram ads for podcasts

Ideal client avatar workbook

Canva for podcast creatives

(This program will start on the 1st of March 2023 with a 4 week live round. You’ll receive access to the materials on February 27th with the first live call scheduled for March 1st.)

 

Here’s what’s inside the Lean Podcast Launch method:

Module 1

Set Up For Success

Get the foundations for your podcast in place. Learn what you need to consider and prepare first to make your podcast a success.

Walk away with…

  • A clear roadmap of where you want your podcast to take you
  • Laser sharp focus on what will make your podcast a success
  • An understanding of who it is that you want to attract to your podcast

Module 2

Pre-launch Steps

Dive deep into the nitty gritty of getting your podcast from concept to published. Get familiar with the tools you’ll be using to make your podcast dreams a reality. 

Walk away with…

    • The know-how to name your podcast, craft an intro and get it out into the world
    • The tools to plan and publish your episodes 
    • Templates and checklists to get you started fast

Module 3

Podcast Launch Steps

This is where the rubber really hits the road! Get a step-by-step walkthrough of how to record your episodes, edit in as little as 2 minutes, upload and publish your podcast episodes as well as a pro tip to save time each time you publish.

Walk away with…

  • The knowledge of how to record your podcast episodes
  • A simple, super fast tool to edit and publish your episodes
  • Templates and tips to stay on track and make your podcasting journey a breeze

Module 4

Post Launch Steps

Go from published to getting into the ears of your ideal audience. It’s time to go beyond the actual technicalities of podcasting and get into marketing your episodes. 

Walk away with…

  • A plan to promote your podcast episodes
  • Ways to leverage other people’s networks
  • Methods to track the performance of your podcast

and there’s more

Bonus tools

There’s more to podcasts than just recording and publishing them, that’s why you’re also getting these super helpful tools and resources.

  • Podcast Launch Party Process – so you can kick off making a big impact
  • Ideal client avatar workbook – because the first step is getting to know your ideal client and what makes them tick
  • Facebook & Instagram ads for podcasts – so you know exactly what to do to promote your podcast to even more people
  • Canva for podcast creatives – so you can design a pro podcast cover and images that instantly hook your audience

Ready to launch lean?

This is the program for you if you:

  • Have been wanting to launch a podcast in forever
  • Have a message to share and are passionate about sharing it
  • Are keen to build a solid brand and be an expert authority
  • Haven’t quite taken action because #overwhelm
  • Want to create content and talking is your preferred way to do it
  • Want someone to hold your hand and teach you the steps
  • Don’t want a complicated process (who’s got time for that!)
  • Aren’t very techy (and quite worried about the tech part)
  • Don’t have a budget to outsource production (yet)
  • Want to launch it fast, like ripping off a band-aid (because it has scared you for so long but now you know you can do it)

Meet your podcast enthusiast and trainer

Hi, I’m Bianca McKenzie

Meta Advertising strategist, host of the New School of Marketing Podcast and multi-passionate entrepreneur.

I love working with purpose driven entrepreneurs who have a service, course or program that leaves a legacy.

I especially love partnering with them to create a bigger impact by helping them scale their business and serve more clients or customers with strategic, results driven Facebook Ads.

With over two decades of marketing experience, over 100 podcast episodes published, 9 years of being in the Facebook advertising trenches and an Elite Ad Manager Certification in the bag I think I’ve come across just about everything to do with marketing and ads.

When you work with me you’ll soon realise that I’m a straightforward kind of gal. I’m no fuss, all heart. I’m fiercely loyal, tell it as it is, and will get you results.

Get access to

My Lean Podcast Launch Method with 4 expert learning modules

Plus:

Podcast Launch Party process

Facebook & Instagram ads for podcasts

Ideal client avatar workbook

Canva for podcast creatives

(This program will start on the 1st of March 2023 with a 4 week live round. You’ll receive access to the materials on February 27th with the first live call scheduled for March 1st.)

 

“Best testimonial ever here”

Name Here

The Lean Podcast Launch method is 100% Risk-Free!

If you feel like you don’t get 10x the value from the training, you can email me anytime within 14 days and I will happily give you a full refund.

Have questions? I have answers

How is this different from other podcast training?

I haven’t taken any other podcast trainings but when I started my podcast I did look around and found most of them too much. All I wanted was to get my podcast up in the simplest, straightforward way. I was worried about some of the tech parts, despite being quite tech savvy, and with a little one at home I needed things that worked quickly. I’m aware of all the options out there, and I will give you options, but I really wanted someone to just say ‘do this, this, this’ and off you go. So that’s what’s different about the Lean Podcast Launch method. It’s lean, it’s to the point, it’s as brief as I could keep it, it covers everything without going into the unneccesary. It has options, but limited options so that you’re not stuck in overwhelm (because then you’ll just keep procrastinating). It’s specifically designed for those who want their podcast up and trust me to give them the most straightforward way to do it.

What if I'm not tech savvy?

If you can follow a recipe you can do this! The training videos break down all the scary tech stuff into super simple and easy-to-follow steps. You don’t need to be a tech expert, audio producer or radio host to get a podcast up and running. The Lean Podcast Launch method will guide you.

Do I get any support?

Yes, this first round is a LIVE round! You’ll have the option to ask me questions 4 weeks in a row on group zoom calls. 

Our calls will be on Wednesdays at 11am AEDT starting 1 March (then 8 March, 15 March and 22 March).

How much do I need to invest in tools?

How long is a piece of string? I’m trying to keep things as lean as possible for you, but at the same time share super easy tools that will cost you some money. Podcasting should be a long term strategy, so there’s an expectation that you’re ok to invest a little bit of money. This could be as little as $12 per month, but most likely a little bit more.

What kind of results can I expect from a podcast?

Podcasts are long-form content, and in a sea of micro content it’s an excellent strategy to go deeper with your knowledge to establish yourself as an expert in your niche. A podcast can be part of your client attraction strategy, or brand awareness strategy, or both. It’s important to think about what you’d like to achieve with it so you can map out your content accordingly. 

Podcast results can be increased traffic, more leads, being an authority, getting referrals, more sales etc.

When do I get access to the Lean Podcast Launch method?

You will receive an email within 24 hours after your purchase, giving you the link to access your membership portal with all of the files, videos and materials.

Please note: our first round will start 1 March, which means you’ll get access to the materials on 27 February. You’ll receive access to the membership portal within 24 hours, but there is no course content available yet. 

What if I decide this isn't for me?

If you feel like you don’t get 10x the value from the training, you can email hello@biancamckenzie.com anytime within 14 days of purchase, show us you did the work and gave it a go, we will happily refund your full amount.

Is it time to take action?

I’m sharing how I did this, because I wish I had this resource when I got started with my business podcast.

Yes, I’m well aware of the dozens of podcast courses out there but they all seemed ‘too much’ for me. I really don’t need to know everything under the sun about podcasting, I just wanted to get my knowledge into the ears of my audience – without the hoohaa of everything out there.

What I wanted (and what I’m going to share with you) was the most straightforward way to get my podcast up and running and in the fastest, leanest way possible.

No production budget needed, and as low-tech as is possible (with a podcast).

So, if you’re like me and want the easiest, fastest, zero-fuss way to start your podcast.
Here it is. Tadaaa.