100% UPDATED FOR 2022

Consistently increase your online store sales with Facebook & Instagram Advertising

because you absolutely can set up your own ads that increase your traffic, engagement and sales.


Ecommerce store owner, I see you 🙋‍♀️

You're updating Instagram every day, doing stories, spending ages creating reels (and they look awesome!)

You're pretty much sharing your wares on every group and social media channel anyone might possibly be using.  

You've even shelled out for a website that's as beautiful and amazing as the products you're trying to sell.

But you’re shouting into the void. They're still not finding your online store or buying from you consistently.

You built it, but they didn’t come and you're not making the income you expected you would!

By now you’re starting to wonder if maybe you’re just not cut out for this.

Or maybe if you wait a little bit longer, or do even more reels they’ll come.
(Spoiler: they won’t)

Truth bomb 💣

What you’ve done so far has made a little bit of impact. But in order to change that and make a bigger impact, you’ve got to make a bigger change.

Well... there's one incredibly powerful marketing tool you might not even know you have up your sleeve: the power of Facebook & Instagram Advertising.

As an online store owner, you're in the perfect spot to build your business using this highly targeted tool (and use it to make a living doing what you love best).

Facebook & Instagram ads help my clients have their biggest 💰 months. Ever.

How would your online store (and life!) be different if you could:

  • Easily attract more traffic, and more BUYERS to your online store
  • Show them exactly what they’re interested in so they’re more likely to purchase
  • Stop spending so much time shouting into the void and get targeted with who you attract to your store
  • Confidently set up a system to bring you sales continuously and consistently
  • Predict that for every dollar you spend in advertising you’d get $5, $10, $50 or more back
  • Celebrate bigger months with more sales and more revenue
  • Finally have the financial freedom you had in mind when you started your online store

Think that you can't do it yourself because it's too complicated?

Nonsense, you can get your ads up today and increase your sales every day!


The step by step method to setting up Facebook & Instagram ads that will elevate your brand, increase your traffic, boost your revenue and put your store sales on autopilot. (Yes, seriously... I'll show you how)

At last, I'm sharing the exact steps private clients pay to create converting Facebook Ads campaigns. Made Simple.

Timeless, proven strategies

The Facebook ads manager dashboard is a powerhouse that offers you so many tactics and ways to set up your ads. It can be confusing at best and a nightmare at worst. I’m sharing proven strategies and tactics that have worked for many of my clients & students and have consistently created results for a number of years. 

Learn from someone who is in the trenches every single day

The lessons and resources you get access to are proven to work in today’s Facebook ads climate. You’ll get access to the latest insights and strategies that work right now, and I know because this is what I do every.single.day.

Done for you templates

My students have indicated that one of their stumbling blocks has been to write copy that is both enticing and gets approved by Facebook’s critical eyes so I’m making things easier for you by giving you access to done-for-you templates. I’ve crafted copy for you that you can adapt for your own store. Easy!

Follow & copy along video training

If you learn best by copying what someone else is doing, this training is meant for you. Inside I’m sharing my screen so that you can see exactly which buttons to press and fields to complete. You can follow along, pause and copy what I demonstrate.

It's time to let your biz shine!

In this program I share the proven advertising methods and steps that I've created from the outstanding results of the all the testing and scaling I do for my clients. I'm leaving no stone unturned.

You get the exact same strategies I use every day for my big biz (and small biz) clients.

Get ready for these knock-your-socks-off ads & marketing lessons and resources:

1. Foundations of Facebook ads

This module is all about building your ad foundation so you get the best possible results. As fast as possible. I have a whole bag of tricks and tried-and-tested methods to create Ads that convert. After all, conversion is high on the priority list!

Training Included:

  • All about Facebook Business Manager
  • Foundations of Facebook ads
  • Facebook ads terminology

2. Your business & ads

Before you advertise, you need to be ready. There's nothing more wasteful than driving traffic to a website that's not ready for it. In this module we'll be looking at your business, your website and whether you're ready for ads or if we need to make a few tweaks.

Training Included:

  • How to make your website ads ready
  • Getting your socials up to speed to support your ads 
  • How emails can support your sales
  • All the techy parts to get ready for ads

3. Your audience

I'm probably going to be yet another boring marketer that keeps going on about how important your audience is. Well, if you try to be everything to everyone, you'll really be nothing to no-one. In this module we're going to sort out your audience research once and for all.

Training Included:

  • Determine who your audience actually is 
  • Learn how to use Facebook and other tools for audience research
  • Setting up audiences inside of ads manager

4. Social content

Facebook ads are not an island. On their own they only perform so so. What makes them go BOOM 💥 is your supporting content including your social media. What you post on the 'gram and your Facebook page matters. That's why, inside this module, you'll learn how to support your ads with organic social content.

Training Included:

  • Facebook & Instagram content 
  • Creating reels and stories 
  • Repurposing your organic content
  • Email marketing for eCommerce

5. Ad strategy

The best results come from those who plan their journey. That's exactly what we'll be doing in this module. You'll map out your ads plan and prepare your ads content before you even set a foot inside ads manager. Inside this module you'll learn more about writing copy that sells and creating images that stop the scroll.

Training Included:

  • Planning your strategy 
  • Advertising content 
  • Creating copy that sells
  • Using images that sell

6. Ad set up

Advertising in 2021 is a whole different ball-game than it was 5 years ago. You'll need to know how to create a number of different ads to really get the most out of your strategies. Inside this module I'll be teaching you how to set up 9 different types of Facebook ads to attract your clients, build a connection and convert them to buyers. You won't use them all at once but you will learn which one is best for your business and your goals.

Training Included:

  • Traffic & reach campaigns 
  • Lead generation campaigns 
  • Conversion campaigns
  • and more

7. Analysing ads

Once your ads are up and running you'll need to know how well they're doing. In this module we'll look at your results, how to interpret them and what to do next. You'll learn about troubleshooting as well as scaling and optimising.

Training Included:

  • How to read and interpret results  
  • Troubleshooting and/or scaling your ads 
  • Tracking methods to be in the know 24/7
  • Techy tricks for tracking

BONUS 1: Ad calculator

What if you could know how much you're going to make from your ads before you run them?

Facebook ads are part art, part science and part maths. If you know the numbers in your business it's actually reasonably easy to predict what kind of outcome you can expect from your Facebook & Instagram ads.

With this handy calculator you'll be able to predict how much money your ads will bring in and at what cost.

BONUS 2: Ad copy scripts

Copywriting can be tricky. You'll sit there, staring at your screen for much too long. I know the feeling. Creating ads copy is one of the hardest parts of my job.

That's why I've done some of the work for you. I've spent ages staring at the screen. Just kidding. I spent ages writing ads copy for you. All you need to do is make it personal and upload it to ads manager.

Inside the training you'll find 10 different copy scripts for your sales ads and retargeting ads.

BONUS 3: Create images with Canva

Believe it or not, but your creative is one of the most important parts of your ad.

People tend to see the image first, and read the copy later. That's why I'm going to show you how to create scroll stopping images, reels and stories.

You'll discover how to use Canva to create or lift up your product images so that your buyers can't do anything but click on your ad.

Pay in full BONUS: 70 Social Media Cues to support your Facebook ads

For the action takers I'm adding in an extra bonus. Because organic social media really supports your advertising efforts I encourage you to focus on posting on your Instagram & Facebook pages but I know that it's not always easy to come up with content.

That's why I've created this resource. You get 70 social media cues that you can use and adapt for your business so that you'll never have to worry about what to post on your socials again. Simply take the prompt and apply it to your business.

Bi-weekly calls: Group Q&A calls with Bianca

Facebook & Instagram ads change so often, it can be tricky to keep up with it all. Plus sometimes you need some input on what to do for your business and not some mythical shop. Or maybe you want a second pair of eyes on your analytics?

That's why we'll have bi-weekly Q&A calls, so you get personalised feedback on your campaigns and aren't pulling your hair out because you're not sure what you're looking at.

Whatever your ads or marketing questions, these calls will be available for you to join each fortnight (every 2 weeks).

Fast action BONUS: 60 minutes 1:1 with Bianca

The first 5 people to sign up and pay in full to my program receive a complimentary 1:1 session with me. In this 60 minute session we'll connect and dive into your marketing strategy, funnels and Facebook ads. See it as a private Q&A where we'll get you ready for high converting ads and ongoing sales from your online store.

I rarely do 1:1 sessions outside of my VIP coaching package and I would normally charge $495 + GST for an hourly session. If you're one of the first 5 to sign up, you'll get an hour with me at no extra cost. 👏

* This session needs to be claimed within 2 months of signing up to the program

Here's what's inside:

  • Step-by-step Facebook advertising video trainings
    Learn how to craft, design and set up Facebook and Instagram ads for your online store that will attract your audience, increase your traffic, elevate your brand and boost your store sales. 
  • Step-by-step eCommerce marketing trainings
    Facebook ads are great, but they're nothing without the foundations and some solid marketing strategies. Learn how to set up your website and socials for sales that support your Facebook ads.
  • Facebook ads calculator
    Use the handy calculator spreadsheet to predict your Facebook advertising return on investment before spending any actual money on advertising. 
  • Swipe file of advertising examples
    Get inspiration from my personal database of advertising examples so you know what to create and set up for your own store to get the best possible return from your ads.
  • Done for you copy scripts
    Skip the challenging task of writing copy for your Facebook and Instagram ads with my done-for-you scripts. I’ve created 10 copy scripts that you can easily adapt and use for your own ads and start selling more right now.
  • Guest experts to support your marketing journey
    Learn from our guest experts in copy writing, email marketing, Google Analytics, Pinterest, Instagram and more on how to build and grow a profitable eCommerce business.
  • Bi-weekly Q&A office hours & private Facebook group
    Join our bi-weekly office hours (on zoom!) and private student Facebook group for insights, support, advice on your ads, and tap into my expertise without the need for a 1:1 consultation.

You get 12 months access to all the course materials and future course updates!

Are you ready for more buyers?

Increase your online store sales with Facebook and Instagram ads 👇


Who am I to teach you about Facebook ads?

One client called me “the Facebook Ads specialist you save up for to get on your team” and another put me on her vision board years before we worked together.  

I’m Bianca McKenzie, a no-nonsense go-getter, and I get paid to make Facebook pay your bills. With over 7 years of Facebook ads experience and more than a decade experience in marketing, I’ve created this training to teach movers and shakers and people who want to make the right noise in a saturated market how to connect with the right clients so you can grow your audience, your traffic and your business in a way that feels right to you (with a little bit of help from Facebook & Instagram).  

Working with me will save you hours and hours of tears and frustration and trying to figure it all out on your own. I'm here to help you build your own engaged, raving client base. So you can make bank.

What people are saying:

"I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”

Amanda Kendle - Blogging & Social Media Consultant

"As the owner of an e-commerce business, I knew that I needed to start running ads to my audience to maximise my large Instagram following and increase leads from Facebook.  I did some free Shopify training on Facebook ads, and whilst it taught me some great skills, there was still quite a gap in my knowledge.  I did Bianca’s course after ‘meeting’ her in another digital group.

The course covered everything I was looking for and more, right down to, how to work out whether ads are even right for you.  I found the value in the course, for the price I paid, was excellent, with so much content and live recorded trainings that made it easy to follow along with.

I would definitely recommend this course to other product based businesses, even if you intend to outsource ads, this will give you great functional knowledge to know what you want to achieve and not waste your hard earned cash."

Samantha Bright - samanthabright.com.au

Guest experts

As much as I love teaching you Facebook ads, there's much more to running a successful, profitable ecommerce store. That's why I'm bringing in the 'big guns' of marketing and ecommerce. As part of this program you'll also have access to training from these fabulous guest experts.

Crisp Crow

Copy writer & copy coach


Email Marketing


Pinterest marketing for eCommerce


Essentials to wholesale

with more experts joining soon

This Facebook ads for ecommerce program is perfect for you if:

  • You sell physical products via your own online shop (think Shopify, WooCommerce, BigCommerce etc, but not Etsy) 
  • Your average order value or product that you sell is at least $50, but ideally more (I'm going to be honest here... getting a return on your ad spend for a low priced product or low average order value is incredibly hard, and sometimes impossible.)
  • You’re ready to roll up your sleeves and figure out Facebook and Instagram ads once and for all, elevating your brand and increasing your online store sales to support your dream life.
  • You’ve been building an audience on social media for a while, you’ve sold your beautiful products but you want to speed things up and grow your store and income even further.
  • You’d like a little hand-holding when you dip your toes into the Facebook ads waters.
  • You’re not afraid to try something new and you want to know more about Facebook ads before you potentially hand them over to someone else (because knowledge is power!)

Facebook ads are not a magic pill 💊, but they're pretty darn amazing at bringing you more buyers!

Why is now the right time to join?

When you set up your online store you gave yourself a couple of months to make a real go of this. You’ve done well so far but you’d really like to make more sales so that you can support your family/go on more holidays/quit your day job/or fulfil any other dream you may have.

Facebook and Instagram ads can help you do that and I'm the one to teach you how! 

I want you to be adding an extra $5,000 (or more) to your revenue each month.

I want you to be turning $500 into $10,000, on repeat.

Or even turn $541 into $55,572 like I did for a client.

Don’t let another year go by before you grow your shop sales and make your dreams come true. In a few months from now I want you to thank yourself for the decision you made today! 👏

Here's what 💥 results look like for my clients:

Got questions?
I have answers:

Is This Program Right For Me?

This is a beginner to intermediate level course, ideal if you've never run Facebook ads but have setup your ads account, have boosted a few posts or run a campaign or two and are ready to learn more. It's essential that you have your own store (like Shopify, WooCommerce, Big commerce etc) and not a store on someone else's platform like Etsy.

Who can I contact if I have website issues?

If you need to contact us, please email hello@biancamckenzie.com. Please note that we do not offer free one-on-one consultations. Email contact is solely for admin purposes.

How do I join the program?

We use Thinkific as our delivery platform. You'll be asked to create an account when you purchase the course. If you have trouble with accessing the course, please let us know via hello@biancamckenzie.com.

How is this program taught?

This online program is taught in video format and supported with a private Facebook group and monthly Q&A office hours. The course content is very relevant and was freshly updated in October/November 2021. You get to copy what I'm doing on my screen.

Can't I just find this information on Google?

I tried that for a couple years myself…and left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete.  

Don’t make the mistake of spending all your time trawling old blog posts with outdated information. Instead, FB Ads for e-Commerce shares proven methods you’ll only find inside the course. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook ads changes every second!  

Plus it’s also one of the very few programs that gives you 12 months access which means that you don’t have to keep up to date with what Facebook has changed because that’s my job.

I promised myself not to buy another course. Why should I sign up?

You can either learn Facebook Ads the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with conversions and no extra grey hairs.  

Most courses aren’t setup in a practical way, and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other courses out there, this course walks you through the process, every step of the way with a video for you to follow along. You’ll get your ads up and running in no time, and you’ll see results.

I'm not very technical, will I be able to do this?

Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical I demonstrate how to do it yourself through my video tutorials that you can follow along.

Which ecomm website platforms do you cover?

This course can be used for most website platforms, but we demonstrate pixel setup and other functions in the most commonly used platforms (Shopify and WordPress + Woocommerce). We do recommend a website that's self-hosted and not an external platform such as Etsy.

What businesses do you work with?

My students and clients range from fashion, footwear, skincare, artwork, crystals, baby sleep consultants, specialty sports products, candle makers, jewellery, kids toys & books, homewares, eco products and stationery. If you're unsure if this will work for your business, contact us on hello@biancamckenzie.com.

What date does the program start?

We're starting 8 November 2021 with the first Q&A call on 12 November. You'll be able to get your ads set up in time for Christmas 2021, and maybe even in time for Black Friday. At the moment I don't have a date set for the next round but probably early 2022.

When are the Q&A calls?

The bi-weekly Q&A calls are held every 2 weeks on Fridays at 11.00am AEDT, starting 12 November. Occasionally we move calls to a later time slot to cater for UK/EU timezones. Please contact us if you have questions about the calls.

What If I discover that this course isn't for me, will I be able to get a refund?

I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need this, but I’m offering you a 21 day satisfaction guarantee because I want you to feel really confident investing in FB Ads for e-commerce.  

If you work through the course, implement what you learn and are not totally happy, I will refund your enrollment cost (100%).  

The tools and strategies you’ll learn within will, if followed, offer you a great return on investment and much, much more. As long as you’re prepared to commit to the learning process and immerse yourself in the teachings and strategies provided you will get immense value out of this course.  

Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course and implemented the lessons before requesting a refund. Proof includes screenshots of your Facebook advertising account to show that you have implemented the lessons.  

Refunds must be requested in writing to hello@biancamckenzie.com within 21 days of the course purchase date to be eligible.

Ready to increase your online store sales?

There has never been a better time for you to get started with Facebook & Instagram ads to drive more traffic to your website & attract more buyers 💵 💶 💷.