A step by step roadmap of where to get started with your Facebook ads.

Brand new to Facebook ads? Excellent! This page is your place to get up to speed with everything you need to know, do and avoid in terms of Facebook advertising.

It’s a compilation of my most popular, and most needed blog posts on one page. Make sure you save it so that you can refer back to it anytime.


Step 1:

Install the Facebook Ads Pixel

Even if you’re not ready to start advertising yet, you MUST take this step. Trust me, you’ll thank me later. Install your Facebook pixel on your website right now.

In my blog series about the pixel you’ll learn:
What is a Facebook Pixel?
Which pixel should I install?
Where do I install my Facebook pixel?
How do I check if my Facebook pixel is installed?
3 Things you must set up before running Facebook Ads in your business  

Step 3:

Getting started with Facebook ads

There are a lot of options in terms of Facebook ads. You’ll need to consider your objective and align it with the options inside of Facebook ads manager. These posts help you get started:

Where to start with Facebook Advertising
A step by step approach to getting started with Facebook ads
8 Elements of getting started with Facebook ads as a total beginner
3 Types of Facebook ads you should try in your business
The 10 different types of Facebook Ads simplified

Step 5:

How to analyse your ads

Now that your ads are up and running, how do you know they are working? The data inside of Facebook ads manager is fascinating, but only if you know what you’re looking at. Learn how to read and understand this data.

How to create a custom report in Facebook ads manager
3 Reasons why your Facebook Ads aren’t performing
How to optimize your Facebook ads for better results
5 Things you should never believe about Facebook advertising


There’s more to converting Facebook ads

Just getting an ad up isn’t going to do much for your business. There’s so much more involved with running ads. These posts are important but didn’t quite fit in with the themes above. It’s the things you learn about when you’ve been running ads for a while and spend time in the trenches.

3 Reasons you should manage your own Facebook Ads (and not outsource it)
Facebook ads expensive? Here’s what organic marketing is costing you
Who should (or shouldn’t) be looking to outsource their Facebook ads
Create a high converting opt-in page to get better results from your Facebook ads
Why you should stop asking for Facebook Ads advice
What you need to know before you hire a Facebook Ads Manager
5 Facebook Ads lessons from a Facebook Ads strategist

Skip the steep learning curve & get started today

“Before your training I found FB ads a nightmare. I wasn’t feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I’ll be using. I also have a better idea of what success metrics I should be aiming for.”

Sandra Muller, sandralmuller.com