A step by step roadmap of where to get started with your Facebook ads.
Brand new to Facebook ads? Excellent! This page is your place to get up to speed with everything you need to know, do and avoid in terms of Facebook advertising.
It’s a compilation of my most popular, and most needed blog posts on one page. Make sure you save it so that you can refer back to it anytime.
(P.s. if you’re looking for my done for you services, please visit my agency website Ostara Marketing)
Install the Facebook Ads Pixel
Even if you’re not ready to start advertising yet, you MUST take this step. Trust me, you’ll thank me later. Install your Facebook pixel on your website right now.
In my blog series about the pixel you’ll learn:
What is a Facebook Pixel?
Which pixel should I install?
Where do I install my Facebook pixel?
How do I check if my Facebook pixel is installed?
3 Things you must set up before running Facebook Ads in your business
What is your objective?
For each marketing activity you do in your business, you need to determine what it is that you want to achieve with it. Why do you want to run Facebook ads and what do you want to achieve with it?
What to focus on if you only have time for one marketing strategy?
Why growing your list should be your top priority
Why should you use Facebook Ads for list building in your business?
8 Reasons to run Facebook Ads campaigns for your business in 2019
5 Reasons to use Facebook ads in your business
Getting started with Facebook ads
There are a lot of options in terms of Facebook ads. You’ll need to consider your objective and align it with the options inside of Facebook ads manager. These posts help you get started:
Where to start with Facebook Advertising
A step by step approach to getting started with Facebook ads
8 Elements of getting started with Facebook ads as a total beginner
3 Types of Facebook ads you should try in your business
The 10 different types of Facebook Ads simplified
All about the actual ads
There are so many options in terms of creating ads. There’s your audience, there’s copy, your images, budget and I have a lot to say about all of these things.
The best places to send your Facebook Ads traffic
How to choose the best placement for your Facebook ad
Facebook ads audiences simplified
How to choose the best image for your Facebook ad?
How to find great stock images for your Facebook Ads
The anatomy of a Facebook image Ad
10 Impressive Facebook Ad Templates
How much should you spend on Facebook Ads?
How To Get Your Facebook Ads Approved
How to use Facebook Advertising for marketing research
How to use your Facebook Live as a Facebook Ad
How to analyse your ads
Now that your ads are up and running, how do you know they are working? The data inside of Facebook ads manager is fascinating, but only if you know what you’re looking at. Learn how to read and understand this data.
How to create a custom report in Facebook ads manager
3 Reasons why your Facebook Ads aren’t performing
How to optimize your Facebook ads for better results
5 Things you should never believe about Facebook advertising
There’s more to converting Facebook ads
Just getting an ad up isn’t going to do much for your business. There’s so much more involved with running ads. These posts are important but didn’t quite fit in with the themes above. It’s the things you learn about when you’ve been running ads for a while and spend time in the trenches.
3 Reasons you should manage your own Facebook Ads (and not outsource it)
Facebook ads expensive? Here’s what organic marketing is costing you
Who should (or shouldn’t) be looking to outsource their Facebook ads
Create a high converting opt-in page to get better results from your Facebook ads
Why you should stop asking for Facebook Ads advice
What you need to know before you hire a Facebook Ads Manager
Skip the steep learning curve & get started today
“Before your training I found FB ads a nightmare. I wasn’t feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I’ll be using. I also have a better idea of what success metrics I should be aiming for.”
Sandra Muller, sandralmuller.com