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Confidently & profitably grow your eComm store with Facebook & Instagram Advertising

without spending more time on social media, sacrificing precious family time or struggling all on your own. (even if you have tried and not succeeded before.)

Confidently & profitably grow your eComm store with Facebook & Instagram Advertising

without spending more time on social media, sacrificing precious family time or struggling all on your own. (even if you have tried and not succeeded before.)

You have the (cap)ability to scale your business with Facebook & Instagram ads.

Diving into ads for your business can seem overwhelming, I know. Especially when the way it currently looks for you is ANYTHING but easy.

You may have tried to do this alone (a few times) and you’re over the solo juggle of up and down sales.

If you’re being honest, trying to grow your online store all by yourself downright SUCKS.

You spend hours and hours everyday trying to work out how to sell more of your products, so you can pay yourself and add new stock.

You’ve tried Facebook & Instagram ads but didn’t have a clue what you were doing so you ditched that idea.

You’re forever on Instagram, mostly going down the rabbit hole and not really creating content that makes a difference to your bottom line.

You do a ton of work, but you’re simply NOT seeing the dollars appear in your bank account (and seeing it dwindle is a scary sight).

You feel like you’ve tried EVERYTHING, like posting on every social platform under the sun, moving your website header around, taking new pictures of your products and even dancing on reels, but you still feel really down and frankly exhausted.

You’re so focused on marketing and making more sales that you’re worried you’ll never figure it out. Maybe waiting is the answer. Spoiler: it’s not.

You’re not sure another course or program can help you, but you’re ready for REAL answers. You’re tired of wasting time, money, energy on methods that give you ZERO results. And you’re done with trying to figure this out yourself.

Truth bomb 💣 Your efforts up until now haven’t helped you achieve your dream income one bit.

Maybe they’ve given you some great ideas or things you know you “should” do, but you still somehow slip back into old habits, or worse…overwhelm.

You’re ready to give up altogether because it’s looking like NOTHING will work. I know, I see my clients struggle with this over and over again, which is why I’m so excited to bring all of my expert solutions to YOU with regular 1:1 access to my marketing brain.

Hi, I’m Bianca McKenzie

I help eComm store owners achieve $10K months with a combination of marketing magic & scaling dust (aka Facebook & Instagram ads).

Over the past 8 years I’ve worked with hundreds of clients and small businesses, so I know what the pitfalls are of growing and eComm store. I also know what sets those who scale effortlessly apart and can help you do the same.

With the right foundations, a website that sells like hotcakes and intentional marketing stacking blocks we can turn your business into the one you’ve been dreaming of.

What you’ve done until now has made some impact. It wasn’t all for nothing.
We can build on it.

But what you’re missing is ongoing expert support to get all the pieces in place.

So many business owners try to go the distance alone.

You might have bought a course here and there to teach you some skills you thought you were missing.

You might be in some Facebook groups where you ask a question about something you’re struggling with, only to get cookie cutter answers back that don’t always apply to your business.

Most of the programs you’ve done so far are great, but they all feel like band-aid 🩹 solutions and not one cohesive answer to your prayers.

What you really need is one place where you can take all of your eComm related marketing questions and have them answered by an expertREGULARLY and tailored to your business (not someone else’s).

Because you know what happens when you finally know how to scale your business with ease?

You wake up every morning EXCITED to tackle your marketing, because you have the knowledge you need to handle it like a PRO. You’ve totally got this and those dream income months are yours.

The dollars 💰 come flooding into your business and you finally feel the stress float away because you’re confident running your ads and scaling your business.

You have more time for things you love doing now that you’re not STRESSING about how you’re going to make more sales in your store, which means your family gets to see you more and you have more time for yourself. (Book in that weekend away!)

Can you imagine how it would feel to look at your sales reports at the end of the month and do a little happy dance?

How would things be different if you consistently sold your products, had money in the bank, could clock off when you wanted and were growing a business without the stress and hustle?

Imagine being able to:

Easily attract more traffic, and more BUYERS to your online store

Predict your sales and income every month

Celebrate $10K, $15K, $20K months regularly 🎉

Show them exactly what they’re interested in so they’re more likely to purchase

Stop spending so much time shouting into the void and get targeted with who you attract to your store

Confidently set up a system to bring you sales continuously and consistently

Predict that for every dollar you spend in advertising you’d get $5, $10, $50 or more back

Celebrate bigger months with more sales and more revenue

Finally have the financial freedom you had in mind when you started your online store

Get real-time feedback from a certified ads manager to tell you what’s working, what’s not and what your next steps should be

Feel supported and be surrounded by like-minded eComm minds, guest teachers and a marketing pro (who’s in the trenches and behind the scenes of strong brands daily).

eComm Expansion is like having a growth strategist in your pocket to fast-track your eComm growth

ADvisory course

The expert supported program to setting up Facebook & Instagram ads that will elevate your brand, increase your traffic, boost your revenue and put your store sales on autopilot. (Yes, seriously… I’ll personally guide and show you how)

At last, I’m sharing the exact steps to create high converting Facebook Ads campaigns to scale your online store. Made Simple.

High converting, proven strategies

The Facebook ads manager dashboard is a powerhouse that offers you so many tactics and ways to set up your ads. It can be confusing at best and a nightmare at worst. I’m sharing proven strategies and tactics that have worked for many of my clients & students and have consistently created incredible results.

Learn from someone who is in the trenches every single day

The lessons and resources you get access to are proven to work in today’s Facebook ads climate. You’ll get access to the latest insights and strategies that work right now, and I know because this is what I do for my clients every.single.day.

Private 1:1 calls 100% tailored to your biz

Business should not be done in a vacuum. Doing things alone works for a bit but you need support. The best results come from regular expert support and surrounding yourself with high-vibe eComm growers. Advice and ideas for your specific business will always work better than a cookie cutter course, and we’re not into cookie cutters.

Follow & copy along video training

The pre-recorded content is excellent at supporting your growth journey. If you learn best by copying what someone else is doing, this is meant for you. Inside I’m sharing my screen so that you can see exactly which buttons to press and fields to complete. You can follow along, pause and copy what I demonstrate.

It’s time to be the next eComm success story!

In this expert supported program I share the proven eComm growth and advertising methods and steps that I’ve created from the outstanding results of the all the testing and scaling I do for my clients.

I’m leaving no stone unturned and each fortnight I open up my brain for you to pick. We dive into your business and your challenges and come up with a plan for growth.

You get the exact same strategies I use every day for my big biz (and small biz) clients.

eComm Expansion is a one of a kind program. It’s part course, part group program, part mastermind. It’s unique because it doesn’t just dish up the content, but you get 12 months expert support on an ongoing basis to grow your eComm business 💪

By the end of our time together, you’ll be able to:

In this expert supported program I share the proven eComm growth and advertising methods and steps that I’ve created from the outstanding results of the all the testing and scaling I do for my clients.

I’m leaving no stone unturned and each fortnight I open up my brain for you to pick. We dive into your business and your challenges and come up with a plan for growth.

You get the exact same strategies I use every day for my big biz (and small biz) clients.

eComm Expansion is a one of a kind program. It’s part course, part group program, part mastermind. It’s unique because it doesn’t just dish up the content, but you get 12 months expert support on an ongoing basis to grow your eComm business 💪

DISCOVER HOW TO PLAN, CREATE AND LAUNCH PROFITABLE FACEBOOK ADS TO SCALE YOUR ECOMM BUSINESS WITH…eComm Expansion

ADvisory course

Inside eComm Expansion you’ll receive

Step-by-step Facebook & Instagram advertising video trainings Learn how to craft, design and set up Facebook and Instagram ads for your online store that will attract your audience, increase your traffic, elevate your brand and boost your store sales.  Step-by-step eCommerce marketing trainings Facebook ads are great, but they’re nothing without the foundations and some solid marketing strategies. Learn how to set up your website, business and socials for sales that support your Facebook & Instagram ads. (👈This is what all of the other programs skip, and why your ads are not working any longer!) Facebook ads calculator Use the handy calculator spreadsheet to predict your Facebook advertising return on investment before spending any actual money on advertising.  Swipe file of advertising examples Get inspiration from my personal database of advertising examples so you know what to create and set up for your own store to get the best possible return from your ads. Done for you copy scripts Skip the challenging task of writing copy for your Facebook and Instagram ads with my done-for-you scripts. I’ve created 10 copy scripts that you can easily adapt and use for your own ads and start selling more right now. Guest experts to support your marketing journey Learn from our guest experts in copy writing, email marketing, Google Analytics, Pinterest, Instagram and more on how to build and grow a profitable eCommerce business. Private 1:1 Q&A sessions & private Facebook group Join me and other e-comm legends in the private student Facebook group for insights, support, advice on your business, ads, and tap into my expertise through the option of booking a 15 minute 1:1 consultation every second week. (👈This is the absolute GOLD of the program, I’m not letting you figure this out yourself and give you personalised advice for your business.)

Normally $997

Prices are in USD. GST will be added for Australian buyers

“I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”

Amanda Kendle

Get ready for these knock-your-socks-off ads & marketing lessons and resources:

Module 1

Foundations of Facebook & Instagram ads

This module is all about building your ad foundation so you get the best possible results. As fast as possible. I have a whole bag of tricks and tried-and-tested methods to create Ads that convert. After all, conversion is high on the priority list!

Training Included:

  • All about Facebook Business Manager
  • Foundations of Facebook ads
  • Facebook ads terminology

Module 2

Your business & ads

Before you advertise, you need to be ready. There’s nothing more wasteful than driving traffic to a website that’s not ready for it. In this module we’ll be looking at your business, your website and whether you’re ready for ads or if we need to make a few tweaks.

Training Included:

  • How to make your website ads ready
  • Getting your socials up to speed to support your ads 
  • How emails can support your sales
  • All the techy parts to get ready for ads

Module 3

Your audience

I’m probably going to be yet another boring marketer that keeps going on about how important your audience is. Well, if you try to be everything to everyone, you’ll really be nothing to no-one. In this module we’re going to sort out your audience research once and for all.

Training Included:

  • Determine who your audience actually is 
  • Learn how to use Facebook and other tools for audience research
  • Setting up audiences inside of ads manager

Module 4

Social content

Facebook ads are not an island. On their own they only perform so so. What makes them go BOOM 💥 is your supporting content including your social media. What you post on the ‘gram and your Facebook page matters. That’s why, inside this module, you’ll learn how to support your ads with organic social content.

Training Included:

  • Facebook & Instagram content 
  • Creating reels and stories 
  • Repurposing your organic content
  • Email marketing for eCommerce

Module 5

Ad strategy

The best results come from those who plan their journey. That’s exactly what we’ll be doing in this module. You’ll map out your ads plan and prepare your ads content before you even set a foot inside ads manager. Inside this module you’ll learn more about writing copy that sells and creating images that stop the scroll.

Training Included:

  • Planning your strategy 
  • Advertising content 
  • Creating copy that sells
  • Using images that sell

Module 6

Ad set up

Advertising in 2022 is a whole different ball-game than it was 5 years ago. You’ll need to know how to create a number of different ads to really get the most out of your strategies. Inside this module I’ll be teaching you how to set up 9 different types of Facebook ads to attract your clients, build a connection and convert them to buyers. You won’t use them all at once but you will learn which one is best for your business and your goals.

Training Included:

  • Traffic & reach campaigns 
  • Lead generation campaigns 
  • Conversion campaigns
  • and more

Module 7

Analysing ads

Once your ads are up and running you’ll need to know how well they’re doing. In this module we’ll look at your results, how to interpret them and what to do next. You’ll learn about troubleshooting as well as scaling and optimising.

Training Included:

  • How to read and interpret results  
  • Troubleshooting and/or scaling your ads 
  • Tracking methods to be in the know 24/7
  • Techy tricks for tracking

Bonus 1

Ad calculator

What if you could know how much you’re going to make from your ads before you run them?

Facebook ads are part art, part science and part maths. If you know the numbers in your business it’s actually reasonably easy to predict what kind of outcome you can expect from your Facebook & Instagram ads.

With this handy calculator you’ll be able to predict how much money your ads will bring in and at what cost.

Bonus 2

Ad copy scripts

Copywriting can be tricky. You’ll sit there, staring at your screen for much too long. I know the feeling. Creating ads copy is one of the hardest parts of my job.

That’s why I’ve done some of the work for you. I’ve spent ages staring at the screen. Just kidding. I spent ages writing ads copy for you. All you need to do is make it personal and upload it to ads manager.

Inside the training you’ll find 10 different copy scripts for your sales ads and retargeting ads.

Bonus 3

Create images with Canva

Believe it or not, but your creative is one of the most important parts of your ad.

People tend to see the image first, and read the copy later. That’s why I’m going to show you how to create scroll stopping images, reels and stories.

You’ll discover how to use Canva to create or lift up your product images so that your buyers can’t do anything but click on your ad.

Bonus

Private 1:1 Q&A calls

Facebook & Instagram ads change so often, it can be tricky to keep up with it all. Plus sometimes you need some input on what marketing activities to focus on for your business and not some mythical business. Or maybe you want a second pair of eyes on your analytics?

That’s why I reserve space in my calendar every second week for you to book a 15 minute 1:1 call, to get personalised feedback on your entire business, setting up your foundations, your ads campaigns and aren’t pulling your hair out because you’re not sure what you’re looking at. I won’t let you do this alone. The best results come from surrounding yourself with support.

Whatever your ads or marketing questions, these calls will be available for you to access when you need them.

What’s included when you join eComm Expansion

Step-by-step Facebook & Instagram advertising video trainings Learn how to craft, design and set up Facebook and Instagram ads for your online store that will attract your audience, increase your traffic, elevate your brand and boost your store sales.  Step-by-step eCommerce marketing trainings Facebook ads are great, but they’re nothing without the foundations and some solid marketing strategies. Learn how to set up your website, business and socials for sales that support your Facebook & Instagram ads. (👈This is what all of the other programs skip, and why your ads are not working any longer!) Facebook ads calculator Use the handy calculator spreadsheet to predict your Facebook advertising return on investment before spending any actual money on advertising.  Swipe file of advertising examples Get inspiration from my personal database of advertising examples so you know what to create and set up for your own store to get the best possible return from your ads. Done for you copy scripts Skip the challenging task of writing copy for your Facebook and Instagram ads with my done-for-you scripts. I’ve created 10 copy scripts that you can easily adapt and use for your own ads and start selling more right now. Guest experts to support your marketing journey Learn from our guest experts in copy writing, email marketing, Google Analytics, Pinterest, Instagram and more on how to build and grow a profitable eCommerce business. Private 1:1 Q&A sessions & private Facebook group Join me and other e-comm legends in the private student Facebook group for insights, support, advice on your business, ads, and tap into my expertise through the option of booking a 15 minute 1:1 consultation every second week. (👈This is the absolute GOLD of the program, I’m not letting you figure this out yourself and give you personalised advice for your business.)

When you add it all up, that’s a total value of over $2,557.00

Even at $997.00 eComm Expansion is the best investment you could make into your Facebook Ad Education.

But right now, you can get 12 months access to eComm Expansion for only $397

Prices are in USD. GST will be added for Australian buyers

What happens after you clickety-click that magical button?

You’ll be taken to a page with two payment options: either $37 per month or $397 for 12 months! (It’s $2K+ per month for me to manage your ads, so this is an absolute steal!) Choose your adventure with any major credit card to complete your enrollment. Yeehaa!

Right after you pay, you’ll get a confirmation email with all of your deets (where to go, how to log in, where to find our amazing online community, etc.) Hello, immediate access to my treasure trove of marketing goodness! Oh la la!

Next you’ll get an email with the schedule of our bi-weekly calls, how to join, how to submit questions and call etiquette. Definitely put those dates in your calendar right away!

You’ll play along, take action, do the work, access the calls and reap the rewards.
Let’s do this 💪

Who am I to teach you about scaling your eComm business (with Facebook ads?)

Bianca is a growth strategist who helps eCommerce brands and course creators scale their business so they can make a bigger impact, have the freedom they desire and make the money they dream of.

She’s passionate about supporting businesses because she knows firsthand the struggle of not having the sales and income they dream of. Freedom is her highest value and with money, we can achieve freedom (and more!).

Over her 8 years as a Facebook ads strategist and online marketer for course creators and eCommerce brands, she’s been responsible for over 50 clients, taking them from 5 to 6 and 7 figure businesses.

Now she’s helping eComm store owners like YOU do all of that, at a fraction of the cost of hiring her one-on-one, with her group program eComm Expansion. When she’s not teaching or managing ads campaigns for 6 and 7 figure clients, you can find Bianca outside with the family pony, camping, hiking or skiing. Yep, she’s a cool, real person (just like you).

As the owner of an e-commerce business, I knew that I needed to start running ads to my audience to maximise my large Instagram following and increase leads from Facebook.  I did some free Shopify training on Facebook ads, and whilst it taught me some great skills, there was still quite a gap in my knowledge.  I did Bianca’s course after ‘meeting’ her in another digital group.

The course covered everything I was looking for and more, right down to, how to work out whether ads are even right for you.  I found the value in the course, for the price I paid, was excellent, with so much content and live recorded trainings that made it easy to follow along with.

I would definitely recommend this course to other product based businesses, even if you intend to outsource ads, this will give you great functional knowledge to know what you want to achieve and not waste your hard earned cash.

Samantha Bright

eComm Expansion is 100% Risk-Free!

If you feel like you don’t get 10x the value from the training, you can email me anytime within 14 days and I will happily give you a full refund.

Have questions? I have answers

Is This Program Right For Me?

This is a beginner to intermediate level fully expert supported program (with live calls) for anyone who wants to scale their store to $10K months. It’s focused on growing your eComm store with the ultimate aim of scaling with Facebook ads. It’s ideal if you’ve never run Facebook ads but have setup your ads account, have boosted a few posts or run a campaign or two and are ready to learn more. It’s essential that you have your own store (like Shopify, WooCommerce, Big commerce etc) and not a store on someone else’s platform like Etsy.

How long do I have access to eComm Expansion?

$397 will get you 12 months Access to eComm Expansion & bi-weekly Q&A calls. This is not a ‘one and done’ type of course that once it’s created it sits untouched for years. eComm Expansion will be getting constant updates as the Facebook Ad Platform changes. So for $1.08 a day, you will have the most up to date Facebook Advertising information at your fingertips.

How often is the content updated?

As we all know, Facebook is constantly changing. eComm Expansion is a ‘living program’ which means it will be getting new content and updated lessons as changes roll out on the platform.

How does eComm Expansion compare to other Facebook Ad programs that are $2,000 or more?

Well, I haven’t done every other Facebook Ad Program out there, but I do know eComm Expansion and it is full of information that many of the expensive programs I’ve seen either skim over or miss out completely. eComm Expansion is well worth 10 x the price that it is. It’s simply priced so that it can be accessible to anyone who needs to learn Facebook Ads from a trusted source.

What happens after 12 months? Do I need to buy eComm Expansion again?

When you purchase eComm Expansion you will be agreeing to purchase a 12 month subscription to access the program. In 12 months time you will automatically be rebilled $397 for another 12 months access to the program and live calls. You will continue on this subscription until you request to cancel which you can easily do by emailing us at hello@biancamckenzie.com.

What if I want to cancel?

That’s no problem at all! Simply email us at hello@biancamckenzie.com at least 14 days before your annual payment is due and we’ll cancel it for you.

Who can I contact if I have website issues?

If you need to contact us, please email hello@biancamckenzie.com. Please note that we do not offer free one-on-one consultations. Email contact is solely for admin purposes.

How soon do I get access to the training?

You get access to eComm Expansion within 24 hours! Head over to your inbox within 24 hours after you purchase and get your login details.

How is this program taught?

This online program is taught in video format and supported with a private Facebook group and the option to book a 15 minute 1:1 Q&A call every second week via zoom. The course content is very relevant and was freshly updated with the latest strategies. You get to copy what I’m doing on my screen. The private calls are where we connect and you’ll receive tailored advice specific to your business and your challenges, it’s where the power of this program is. I won’t leave you to figure things out by yourself.

How long will it take to go through the training?

You can get through all the video lessons in a weekend. Most lessons are quick and to the point! But to get the most benefit from the training there is work that you will need to implement so this will vary depending on your schedule.

How soon will I get results?

There are alot of variables and ‘getting results’ depends on your particular goals for your Facebook Ads. As soon as you start running Ads you will be getting data and results! eComm Expansion will help you make decisions on this data to improve your results day after day. But allow yourself 90 days to launch, test, optimize and dial in all the pieces of your ads and funnels.

What is your refund policy?

If you feel like you don’t get 10x the value from the training, you can email me hello@biancamckenzie.com anytime within 14 days and I will happily give you a full refund.

What if I've never launched a Facebook Ad?

You my friend are in the perfect place! eComm Expansion will guide you through the complete process and help you to make sure you have all the foundations in place before you spend a cent on Ads. And then when you’re ready to launch you’re ads, you’ll know exactly what to do.

Which ecomm website platforms do you cover?

This program can be used for most website platforms, but we demonstrate pixel setup and other functions in the most commonly used platforms (Shopify and WordPress + Woocommerce). We do recommend a website that’s self-hosted and not an external platform such as Etsy.

What businesses do you work with?

My students and clients range from fashion, footwear, skincare, artwork, crystals, baby sleep consultants, specialty sports products, candle makers, jewellery, artists, kids toys & books, homewares, eco products and stationery. If you’re unsure if this will work for your business, contact us on hello@biancamckenzie.com.

What if I've been running Ads for a while? Will this help me?

With Facebook advertising changing all the time there are bound to be a few features or strategies that may have slipped by. Discovering just one golden nugget in eComm Expansion may be the key to unlocking more leads, sales and revenue in your business.

Are the strategies up-to-date and working now?

The strategies in eComm Expansion are proven and work time and time again across various niches. Often it’s not the strategy that doesn’t work, but the foundational work hasn’t been done which may look like the strategy isn’t working. However, with the changes to the platform especially since iOS14 updates there are some updates as to how we implement the strategies. Since eComm Expansion is a “living program” with regular updates you will be getting the most up-to-date information.

Before your training I found FB ads a nightmare. I wasn’t feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I’ll be using. I also have a better idea of what success metrics I should be aiming for.”

Sandra Muller

Why wait any longer?

Organic marketing strategies will only get you so far and it’s a constant demand on your time. Facebook Ads are the key to helping you consistently attract and convert new Leads without you needing to be on your phone 24/7.

Prices are in USD. GST will be added for Australian buyers

This program is perfect for you if:

You sell physical products via your own online shop (think Shopify, WooCommerce, BigCommerce etc, but not Etsy) 

Your average order value or product that you sell is at least $50, but ideally more (I’m going to be honest here… getting a return on your ad spend for a low priced product or low average order value is incredibly hard, and sometimes impossible.)

You’re ready to roll up your sleeves and figure out Facebook and Instagram ads once and for all, elevating your brand and increasing your online store sales to support your dream life.

You’ve been building an audience on social media for a while, you’ve sold your beautiful products but you want to speed things up and grow your store and income even further.

You’d like a little hand-holding and are looking for ongoing expert, tailored-to-your-business, support (not just a one off session, but a year long).

You’re not afraid to try something new, are serious about changing the way you work and committed to do the work.

You’re ready to scale your store to $10K months and beyond.

Facebook ads are not a magic pill 💊, but they’re pretty darn amazing at bringing you more buyers!

Why is today the right time to join?

If you’ve made it this far, you’re probably waiting for a sign from the Universe 🌈

You’ve got this 💪

Maybe you’re weighing up the options?

You could use the money to buy more stock.

Or use the money to get support, content, and community that could bring in the bucks for you to buy tons more stock? (Oh yeh!)

But like all good things, this offer WILL come to an end ⏰

Don’t be late, your business growth is waiting for you. You only have a few days to make a decision (not because I’m a mean, money-hungry gal, but because I care about your results and I don’t want you to procrastinate one minute longer).

Ready to scale your online store?

There has never been a better time for you scale your online store and use Facebook & Instagram ads to drive more traffic to your website & attract more buyers 💵 💶 💷.

Prices are in USD. GST will be added for Australian buyers