BIANCA MCKENZIE
New School of Marketing
100% UPDATED FOR 2022
Diving into ads for your business can seem overwhelming, I know. Especially when the way it currently looks for you is ANYTHING but easy.
You've tried to do this alone (a few times) and you're just over the solo struggle.
You spend hours and hours everyday trying to work out how to sell more of your products.
You've tried Facebook & Instagram ads but didn't have a clue what you were doing so you ditched that idea.
You're forever on Instagram, mostly going down the rabbit hole and not really creating content that makes a difference to your bottom line.
You do a ton of work, but you're simply NOT seeing the dollars appear in your bank account.
You feel like you've tried EVERYTHING, like posting on every social platform under the sun, moving your website header around, taking new pictures of your products and even dancing on reels, but you still feel really down and frankly exhausted.
You're so focused on marketing and making more sales that you're worried you'll never figure it out. Maybe waiting is the answer. Spoiler: it's not.
You're not sure another course or program can help you, but you're ready for REAL answers. You're tired of wasting time, money, energy on methods that give you ZERO results. And you're done with trying to figure this out yourself.
Maybe they've given you some great ideas or things you know you "should" do, but you still somehow slip back into old habits, or worse...overwhelm.
You're ready to give up altogether because it's looking like NOTHING will work. I know, I see my clients struggle with this over and over again, which is why I'm so excited to bring all of my expert solutions to YOU with regular access to my brain.
I love working with purpose driven entrepreneurs who have a product that leaves a legacy.
I especially love partnering with them to create a bigger impact by helping them scale their business and serve more clients or customers with strategic, results driven Facebook Ads.
That's why I help eComm store owners achieve $10K months with a combination of marketing magic & scaling dust (aka Facebook & Instagram ads).
Over the past 7 years I've worked with hundreds of clients and small businesses, so I know what the pitfalls are of growing and eComm store. I also know what sets those who scale effortlessly apart and can help you do the same.
With the right foundations, a website that sells like hotcakes and intentional marketing stacking blocks we can turn your business into the one you've been dreaming of.
What you've done until now has made some impact. It wasn't all for nothing.
We can build on it.
But what you're missing is ongoing expert support to get all the pieces in place.
You might have bought a course here and there to teach you some skills you thought you were missing.
You might be in some Facebook groups where you ask a question about something you're struggling with, only to get cookie cutter answers back that don't always apply to your business.
Most of the programs you've done so far are great, but they all feel like band-aid 🩹 solutions and not one cohesive answer to your prayers.
What you really need is one place where you can take all of your eComm related marketing questions and have them answered by an expert... REGULARLY and tailored to your business (not someone else's).
You wake up every morning EXCITED to tackle your marketing, because you have the knowledge you need to handle it like a PRO. You've totally got this and those $10K months are yours.
The dollars 💰 come flooding into your business and you finally feel the stress float away because you're confident running your ads and scaling your business.
You have more time for things you love doing now that you're not STRESSING about how you're going to make more sales in your store, which means your family gets to see you more and you have more time for yourself. (Book in that weekend away!)
How would things be different if you consistently sold your products, had money in the bank, could clock off when you wanted and were growing a business without the stress and hustle?
The expert supported program to setting up Facebook & Instagram ads that will elevate your brand, increase your traffic, boost your revenue and put your store sales on autopilot. (Yes, seriously... I'll personally guide and show you how)
The Facebook ads manager dashboard is a powerhouse that offers you so many tactics and ways to set up your ads. It can be confusing at best and a nightmare at worst. I’m sharing proven strategies and tactics that have worked for many of my clients & students and have consistently created results for a number of years.
The lessons and resources you get access to are proven to work in today’s Facebook ads climate. You’ll get access to the latest insights and strategies that work right now, and I know because this is what I do every.single.day.
Business should not be done in a vacuum. Doing things alone works for a bit but you need support. The best results come from regular expert support and surrounding yourself with high-vibe eComm growers. Advice and ideas for your specific business will always work better than a cookie cutter course, and we're not into cookie cutters.
The pre-recorded content is excellent at supporting your growth journey. If you learn best by copying what someone else is doing, this is meant for you. Inside I’m sharing my screen so that you can see exactly which buttons to press and fields to complete. You can follow along, pause and copy what I demonstrate.
In this expert supported program I share the proven eComm growth and advertising methods and steps that I've created from the outstanding results of the all the testing and scaling I do for my clients.
I'm leaving no stone unturned and each fortnight I open up my brain for you to pick. We dive into your business and your challenges and come up with a plan for growth.
You get the exact same strategies I use every day for my big biz (and small biz) clients.
eComm Expansion is a one of a kind program. It's part course, part group program, part mastermind. It's unique because it doesn't just dish up the content, but you get 12 months expert support on an ongoing basis to grow your eComm business 💪
Recognise what makes a high converting website that sells your products every day.
Increase your conversion rate and average order value so you're making money, not wasting it.
Confidently grow your audience, increase your traffic and scale your online store sales with Facebook & Instagram ads.
Predict your sales from ads rather than use a spaghetti-at-the-wall strategy.
Book some time away because your store is ticking over and your bank account is filling up.
Do it over and over!
This module is all about building your ad foundation so you get the best possible results. As fast as possible. I have a whole bag of tricks and tried-and-tested methods to create Ads that convert. After all, conversion is high on the priority list!
Before you advertise, you need to be ready. There's nothing more wasteful than driving traffic to a website that's not ready for it. In this module we'll be looking at your business, your website and whether you're ready for ads or if we need to make a few tweaks.
I'm probably going to be yet another boring marketer that keeps going on about how important your audience is. Well, if you try to be everything to everyone, you'll really be nothing to no-one. In this module we're going to sort out your audience research once and for all.
Facebook ads are not an island. On their own they only perform so so. What makes them go BOOM 💥 is your supporting content including your social media. What you post on the 'gram and your Facebook page matters. That's why, inside this module, you'll learn how to support your ads with organic social content.
The best results come from those who plan their journey. That's exactly what we'll be doing in this module. You'll map out your ads plan and prepare your ads content before you even set a foot inside ads manager. Inside this module you'll learn more about writing copy that sells and creating images that stop the scroll.
Advertising in 2022 is a whole different ball-game than it was 5 years ago. You'll need to know how to create a number of different ads to really get the most out of your strategies. Inside this module I'll be teaching you how to set up 9 different types of Facebook ads to attract your clients, build a connection and convert them to buyers. You won't use them all at once but you will learn which one is best for your business and your goals.
Once your ads are up and running you'll need to know how well they're doing. In this module we'll look at your results, how to interpret them and what to do next. You'll learn about troubleshooting as well as scaling and optimising.
What if you could know how much you're going to make from your ads before you run them?
Facebook ads are part art, part science and part maths. If you know the numbers in your business it's actually reasonably easy to predict what kind of outcome you can expect from your Facebook & Instagram ads.
With this handy calculator you'll be able to predict how much money your ads will bring in and at what cost.
Copywriting can be tricky. You'll sit there, staring at your screen for much too long. I know the feeling. Creating ads copy is one of the hardest parts of my job.
That's why I've done some of the work for you. I've spent ages staring at the screen. Just kidding. I spent ages writing ads copy for you. All you need to do is make it personal and upload it to ads manager.
Inside the training you'll find 10 different copy scripts for your sales ads and retargeting ads.
Believe it or not, but your creative is one of the most important parts of your ad.
People tend to see the image first, and read the copy later. That's why I'm going to show you how to create scroll stopping images, reels and stories.
You'll discover how to use Canva to create or lift up your product images so that your buyers can't do anything but click on your ad.
For the action takers I'm adding in an extra bonus. Because organic social media really supports your advertising efforts I encourage you to focus on posting on your Instagram & Facebook pages but I know that it's not always easy to come up with content.
That's why I've created this resource. You get 70 social media cues that you can use and adapt for your business so that you'll never have to worry about what to post on your socials again. Simply take the prompt and apply it to your business.
Facebook & Instagram ads change so often, it can be tricky to keep up with it all. Plus sometimes you need some input on what marketing activities to focus on for your business and not some mythical shop. Or maybe you want a second pair of eyes on your analytics?
That's why we'll have bi-weekly Q&A calls, so you get personalised feedback on your entire business, setting up your foundations, your ads campaigns and aren't pulling your hair out because you're not sure what you're looking at. I won't let you do this all alone. The best results come from surrounding yourself with support.
Whatever your ads or marketing questions, these calls will be available for you to join each fortnight (every 2 weeks).
The first 5 people to sign up and pay in full to my program receive a complimentary 1:1 session with me. In this 30 minute session we'll connect and dive into your marketing strategy, funnels and Facebook ads. See it as a private Q&A where we'll get you ready for eComm growth, high converting ads and ongoing sales from your online store.
I rarely do 1:1 sessions outside of my VIP coaching package and I would normally charge $295 + GST for an hourly session. If you're one of the first 5 to sign up, you'll get an hour with me at no extra cost. 👏
* This session needs to be claimed within 3 months of signing up to the program
Scale your online store sales with eComm Expansion 👇
Prices are in Australian dollars = approx $730 USD or £560 or €670
GST will be added for Australian buyers
Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!
You'll be taken to a page with two payment options: either $97 per month or $997 for 12 months! (It's $2.5K+ per month for me to manage your ads, so this is an absolute steal!) Choose your adventure with any major credit card to complete your enrollment. Yeehaa!
Right after you pay, you'll get a confirmation email with all of your deets (where to go, how to log in, where to find our amazing online community, etc.) Hello, immediate access to my treasure trove of marketing goodness! Oh la la!
Next you'll get an email with the schedule of our bi-weekly calls, how to join, how to submit questions and call etiquette. Definitely put those dates in your calendar right away!
You'll play along, take action, do the work, join the calls and reap the rewards.
Let's do this 💪
Bianca is a growth strategist who helps eCommerce brands and course creators scale their business so they can make a bigger impact, have the freedom they desire and make the money they dream of.
She's passionate about supporting businesses because she knows firsthand the struggle of not having the sales and income they dream of. Freedom is her highest value and with money, we can achieve freedom (and more!).
Over her 7 years as a Facebook ads strategist and online marketer for course creators and eCommerce brands, she's been responsible for over 50 clients, taking them from 5 to 6 and 7 figure businesses.
Now she's helping eComm store owners like YOU do all of that, at a fraction of the cost of hiring her one-on-one, with her group program eComm Expansion. When she's not teaching or managing ads campaigns for 6 and 7 figure clients, you can find Bianca outside with the family pony, camping, hiking or skiing. Yep, she's a cool, real person (just like you).
"I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”
Amanda Kendle - Blogging & Social Media Consultant
"As the owner of an e-commerce business, I knew that I needed to start running ads to my audience to maximise my large Instagram following and increase leads from Facebook. I did some free Shopify training on Facebook ads, and whilst it taught me some great skills, there was still quite a gap in my knowledge. I did Bianca’s course after ‘meeting’ her in another digital group.
The course covered everything I was looking for and more, right down to, how to work out whether ads are even right for you. I found the value in the course, for the price I paid, was excellent, with so much content and live recorded trainings that made it easy to follow along with.
I would definitely recommend this course to other product based businesses, even if you intend to outsource ads, this will give you great functional knowledge to know what you want to achieve and not waste your hard earned cash."
Samantha Bright - samanthabright.com.au
As much as I love teaching you how to scale your store, there's much more to running a successful, profitable ecommerce store. That's why I'm bringing in the 'big guns' of marketing and ecommerce. As part of this program you'll also have access to training from these fabulous guest experts.
Copy writer & copy coach
Email Marketing
Pinterest marketing for eCommerce
Essentials to wholesale
If you've made it this far, you're probably waiting for a sign from the Universe 🌈
You've got this 💪
Maybe you're weighing up the options?
You could use the money to buy more stock.
Or use the money to get support, content, and community that could bring in the bucks for you to buy tons more stock? (Oh yeh!)
But like all good things, this offer WILL come to an end ⏰
Don't be late, your business growth is waiting for you. You only have a few days to make a decision (not because I'm a mean, money-hungry gal, but because I care about your results and I don't want you to procrastinate one minute longer).
Scale your online store with eComm Expansion 👇
Prices are in Australian dollars = approx $730 USD or £560 or €670
GST will be added for Australian buyers
Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!
This is a beginner to intermediate level fully expert supported program (with live calls) for anyone who wants to scale their store to $10K months. It's focused on growing your eComm store with the ultimate aim of scaling with Facebook ads. It's ideal if you've never run Facebook ads but have setup your ads account, have boosted a few posts or run a campaign or two and are ready to learn more. It's essential that you have your own store (like Shopify, WooCommerce, Big commerce etc) and not a store on someone else's platform like Etsy.
Well, I haven't done every other Facebook Ad Program out there, but I do know eComm Expansion and it is full of information that many of the expensive programs I've seen either skim over or miss out completely. Lots of other programs completely skip the foundations and often don't offer live support. It's is well worth 10 x the price that it is. It's simply priced so that it can be accessible to anyone who needs to learn Facebook Ads from a trusted source.
If you need to contact us, please email hello@biancamckenzie.com. Please note that we do not offer free one-on-one consultations. Email contact is solely for admin purposes.
We use Thinkific as our delivery platform. You'll be asked to create an account when you purchase the course. If you have trouble with accessing the course, please let us know via hello@biancamckenzie.com. You'll also receive access to the private Facebook community and invitations to join our bi-weekly zoom group calls.
This online program is taught in video format and supported with a private Facebook group and bi-weekly Q&A office hours via zoom. The course content is very relevant and was freshly updated in October/November 2021 with the latest strategies. You get to copy what I'm doing on my screen. The group calls are where we connect and you'll receive tailored advice specific to your business and your challenges, it's where the power of this program is. I won't leave you to figure things out by yourself.
I tried that for a couple years myself…and left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete.
Don’t make the mistake of spending all your time trawling old blog posts with outdated information. Instead, eComm Expansion shares proven methods you’ll only find inside the program. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook ads changes every second!
Plus it’s also one of the very few programs that gives you 12 months access PLUS bi-weekly support calls which means that you don’t have to keep up to date with what Facebook has changed because that’s my job.
You can either learn to scale your online store the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with conversions and no extra grey hairs.
Most programs aren’t setup in a practical way, and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other programs out there, this program walks you through the process, every step of the way with a video for you to follow along. You’ll get your ads up and running in no time, and you’ll see results. PLUS you get personal access to me every 2 weeks in our group calls where we talk about your business and not some hypothetical store. This much personal support is extremely rare for programs.
Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical I demonstrate how to do it yourself through my video tutorials that you can follow along. I also offer high level support during our bi-weekly calls and can create videos specifically to support you.
This program can be used for most website platforms, but we demonstrate pixel setup and other functions in the most commonly used platforms (Shopify and WordPress + Woocommerce). We do recommend a website that's self-hosted and not an external platform such as Etsy.
My students and clients range from fashion, footwear, skincare, artwork, crystals, baby sleep consultants, specialty sports products, candle makers, jewellery, kids toys & books, homewares, eco products and stationery. If you're unsure if this will work for your business, contact us on hello@biancamckenzie.com.
Enrollments are ongoing, but I do limit the time for someone to join because I'm looking for action takers who are ready to scale their store. Procrastination is not a trait I like 😉 You've got this, you know what you want, now take action.
When you purchase eComm Expansion you will be agreeing to purchase a 12 month subscription to access the program. In 12 months time you will automatically be rebilled $997 for another 12 months access to the program. You will continue on this subscription until you request to cancel which you can easily do by emailing us at hello@biancamckenzie.com.
That's no problem at all! Simply email me hello@biancamckenzie.com at least 14 days before your annual payment is due and I'll cancel it for you.
If you have more questions about the program and if it's right for you, please feel free to email hello@biancamckenzie.com or book a call here.
The bi-weekly Q&A calls are held every second week on Fridays at 11.00am AEST. Occasionally we move calls to a later time slot to cater for UK/EU timezones. Please contact us if you have questions about the calls.
I’ve poured my heart and soul into this program, and I truly believe in the value it provides. Due to the personal delivery aspect of the course there will be no refunds offered. When you sign up you acknowledge that you're ready to scale your business and you're ALL IN and ready to do the work for the next 12 months.
There has never been a better time for you scale your online store and use Facebook & Instagram ads to drive more traffic to your website & attract more buyers 💵 💶 💷.
"Before your training I found FB ads a nightmare. I wasn't feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I'll be using. I also have a better idea of what success metrics I should be aiming for."
Sandra Muller - sandralmuller.com
"As the owner of an e-commerce business, I knew that I needed to start running ads to my audience to maximise my large Instagram following and increase leads from Facebook. I did some free Shopify training on Facebook ads, and whilst it taught me some great skills, there was still quite a gap in my knowledge. I did Bianca’s course after ‘meeting’ her in another digital group.
The course covered everything I was looking for and more, right down to, how to work out whether ads are even right for you. I found the value in the course, for the price I paid, was excellent, with so much content and live recorded trainings that made it easy to follow along with.
I would definitely recommend this course to other product based businesses, even if you intend to outsource ads, this will give you great functional knowledge to know what you want to achieve and not waste your hard earned cash."
Samantha Bright - samanthabright.com.au
Scale your online store with eComm Expansion 👇
Prices are in Australian dollars = approx $730 USD or £560 or €670
GST will be added for Australian buyers
Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!
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