ENTREPRENEUR GOES FROM FIVE TO SIX FIGURE LAUNCH.
WHAT’S THEIR SECRET?
Your offer is great and you know it makes a big difference in your clients’ lives.
You know they’d love it, if only you could tell them about it.
Facebook ads could be your answer… but there’s just one dilemma.
You’ve tried running Facebook ads yourself, but you’re not completely sure how to get the most out of it.
You’ve done courses so you technically know how to do it, but you simply don’t have the time or desire to run your own ads.
You recognise it’s not your zone of genius and you just want someone good to do it for you.
Your service is great and you know it makes a big difference in your clients’ lives. You know they’d love it, if only you could tell them about it.
YOU KNOW FACEBOOK ADS IS THE WAY TO GO TO LAUNCH WITH A BANG…
but you don’t know how to get to most out of it by doing it yourself.
FACEBOOK ADS HELP MY CLIENTS HAVE THEIR BIGGEST LAUNCHES EVER!
THAT’S WHY I OFFER TO TAKE FACEBOOK ADVERTISING FOR YOUR UPCOMING LAUNCH OFF YOUR HANDS SO THAT YOU CAN PUT YOUR LIST GROWTH AND LAUNCH SALES ON AUTOPILOT.
You don’t need to become an expert at something you’re not passionate about and leave it up to someone who eats, sleeps and dreams Facebook Ads.
You don’t need to keep up to date with Facebook’s constant changes, because let’s be honest Facebook makes changes faster than you blink your eyes.
All you need to do is sit back, let me work my magic and watch the results come in.
The Launch package recognises the structure of your launch by running 4 campaigns to grow your list and sell your program.
I created this service because I know how important getting the right leads is to having a successful launch.
I had great success for myself and am having great success for my clients.
WHEN YOU WORK WITH ME YOU’LL GET 4 WORRY-FREE CAMPAIGNS
I recognise the structure of launches because we’ve launched before and I’ve helped my clients launch too. I know that your launch isn’t complete with just one campaign and that you want to invite your tribe to work with you in many different ways. Facebook has so many brilliant options to get your ads in front of your dream client, so it’s only fair that you use every tool possible to do so.
That’s why I’ve included 4 campaigns in this package.
For all 4 campaigns I look after your ad’s creation, setup and monitoring.
LIST BUILDING CAMPAIGN
Where I promote your free offer such as a pdf download, free video series, ebook, challenge etc to your ideal audience to grow your subscriber list.
Where I promote your next free offer, a webinar, to grow your list even further and engage your new fans.
Where I let your fans know that your program’s cart is open. I use clever tricks to show your ads to those who already know and love you.
Stats show that people need to see something 7 times before purchasing, so with this campaign I let your fans know that your cart is closing.
If you have a different launch structure in mind I can completely customize this to suit your launch. For example, you might want to substitute one of the cart campaigns for a second webinar.
EVERYTHING YOU NEED FOR LAUNCH SUCCESS
WORKING CLOSELY TOGETHER, FOR EACH CAMPAIGN I’LL TAKE CARE OF
YOU’LL ALSO GET
Pixel reference doc
Your unique tracking pixels and installation instructions on a document so you always have them handy for future use.
Ads copy review
If you already have ads copy to go or you prefer to write it yourself, I will give it all my love in a review to make sure your copy will get approved and do well.
Landing and sales page review
Before we start I will look at all of your pages to make sure the are optimized for conversion and Facebook’s critical eyes.
Launch ads checklist
You’ll get a handy checklist to refer to for your launches to make sure you have all your ducks in a row when it comes to running ads for your launches.
GIVE ME 12 WEEKS AND I’LL SET YOUR LAUNCH UP FOR SUCCESS!
HERE’S HOW IT WORKS
- You answer some questions about you, your clients and your business goals so that I get to immerse myself in your business before our call.
- We get on a call and discuss your goals in real time to make sure that we both share your vision for your launch.
- If we’re a good fit to work together, you’ll make a $500 non-refundable deposit to secure your place in my calendar.
- Once I’ve received your deposit, I’ll start working on your strategy.
- You’ll get a welcome package with a timeline for you, so that we make sure your launch stays on track.
- You’ll get your own private Google Drive Folder, so that we can keep all your relevant launch documents in one, safe place. This will be our collaborative workspace.
- I tell you what I need from you to make it easy for you to get all your ducks in a row for your launch & stay on track. You send me everything on the list.
- You give me feedback on all the images, ad copy & relevant launch pieces when prompted by me so that we can be sure that you’re 100% confident about how we’re appealing to your ideal clients.
- I’ll research your ideal client and target audience so that we know exactly who you’re targeting & get only the best people on your list that are most willing to buy from you. I’ll put a list of my research findings in your Google Folder.
- I’ll write your ad copy, design your images and review your landing pages to make sure they’re supporting your launch, instead of costing you new leads.
- You’ll review the copy and images I have sent you and let me know what your thoughts are, so that we make sure that you’re happy with your copy and images and it speaks to your ideal client.
- You review the target audience suggestions and let me know who you feel is your strongest audience so that we prioritise the right audience for your offer and increase your success rate.
- I will setup your campaigns and ads with precision so that we optimize them for conversion and aim for the best result possible.
- I share a preview of your ad with you and seek your feedback to make sure that your launch offer is well presented and we’re both happy with it to go live.
- I will schedule your ads to go live at the agreed time and monitor Facebook’s response to your ad.
- Each day I will monitor your ads in Ads manager so that you are getting the best results for your advertising budget.
- I will apply my analytical eye to your ads to read and interpret the data Facebook supplies us and if needed I will tweak your ads for better performance.
- Paying close attention to your ads, I will switch off what’s not working and optimise what is so that you’re not wasting any money and get the best possible conversion for your dollars.
- In your Google Folder you will have instant access to your results, which I update frequently in a Google sheet so that you’re always up to date with how your list building is tracking.
- I’ll be in touch with you often to inform you of your ads performance so that we can troubleshoot collaboratively if needed.
- We’ll get on a call 48 hours after your ads started to discuss results so that you have an understanding of your launch campaign, your conversion results, your target market’s behaviour towards your launch and any lessons that may be helpful for the future.
BUT WHAT YOU’RE REALLY GETTING IS…
EXPERTISE: I’ve got 10+ years of marketing experience & I’m an expert at converting paid traffic into paying customers using Facebook Ads. I’ve made a lot of mistakes along the way. Now, it’s my job to share those lessons with you.
CONFIDENCE: Facebook Ads can cause a lot of “am I doing this right” angst. My process is so thorough that you’ll have no doubt that we’ve done everything in our power to get you the best results possible.
GROWTH: Working with me on your Facebook Ads can triple your leads. It’s happened before & it’ll most likely happen again. Because I’m 100% committed to adding a revenue boost to your launch.
PEACE OF MIND: You don’t have to sleep with one eye on your Facebook analytics. I’ll do a daily data review & interpretation for you to constantly be tweaking & improving your ads without you having to even think about it.
EASE: Facebook Ads are hard. There’s so many nuances to consider. But I’ll take all of that strategy & implementation off your hands. With my help, you’ll have more time to focus on what you do best, without having to worry about your Ads.
PAPER RAVEN BOOKS
“I’ve worked with other FB ads people before, but working with Bianca has been extraordinary! Her attention to ad design, copy, and audience is detailed and well-researched. She absolutely nailed my audience, right off the bat. Within one week of my campaign going live, Bianca had grown my list by 800 at an average cost per sign up of $0.62!”
BUT AREN’T FACEBOOK ADS A RISK AND A GAMBLE?
HOW DO I KNOW I’LL GET RESULTS?
IT’S TRUE – THERE ARE NO GUARANTEES WHEN IT COMES TO FACEBOOK ADS.
But there are a lot of things that we do behind the scenes to line everything up for success for you. My clients have great success because of this ‘no stone left unturned’ approach to Facebook advertising.
Here are some of the biggest secrets to reducing the risk that your ads will flop & dramatically increase the chances that your launch will be a huge success:
Success Booster #1: Knowing your ideal client really, really well
Knowing your ideal client really well helps us with creating a strategy that speaks to them, so we can craft copy and create images that make your ideal client feel like it was created especially for them (which it is!).
Crafting click-worthy copy and creating images that stop your ideal client scrolling their ever-busy newsfeed is the first step to Facebook ads success. It also helps us get laser sharp on your target audience in Facebook, so you get the best ROI and only those on your list who really want to hear (and buy!) from you.
Success Booster #2: Confirm that your funnel works
Facebook ads are not a sales tool, rather an invitation to your ideal client to find out how you can help them & a gentle nudge to those who are familiar with your work. Sales are made because someone knows, likes and trusts you.
Building this trust happens in your funnel and it’s this exact funnel that has the job of converting your tribe from subscriber to buyer. You’ve launched before and your tribe love what you do, so your funnel is already converting without any help from Facebook Ads.
Success Booster #3: Prepare/launch/publish your ads at least 12 weeks before your launch
We don’t jump straight into setting your ads up. Investing time at the beginning to set yourself up for success will save you money down the track when your ads are performing well (instead of just stabbing blindly at the 250 million people who are on Facebook everyday).
Facebook ads are a long term strategy and take care and precision to prepare. All good things take time right, after all it takes 6 hours to build a Toyota and 6 months to build a Rolls Royce. We’re building you the Rolls Royce of Facebook ads.
Success Booster #4: Listen to what the data is telling you
For each new campaign, we’ll take the time to come up with at least 4 different Facebook Ad Designs and then test each one. Facebook actually tells you which ads and ad set in your campaign will get you the best results, for the lowest investment. It’s just a matter of knowing how to read the data.
LUCKILY FOR YOU, IT’S MY JOB TO INTERPRET THIS DATA AND TELL YOU IN PLAIN ENGLISH HOW WE CAN TWEAK YOUR ADS OR OTHER LAUNCH PIECES SO THAT YOU GET BETTER RESULTS WITH LESS MONEY.
SO WHAT KIND OF RESULTS CAN I EXPECT?
There is no guarantee when it comes to FB ads but here are some of the results I have had in working with clients:
THE RECIPE FOR SEO SUCCESS
“For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”
HOW DO I KNOW THIS IS RIGHT FOR ME?
I’ve got to be honest with you: this service isn’t for everyone. I only have 1 spot per quarter in this launch package because I’m committed to getting the best results that I possibly can for you.
So please read the following carefully to make sure this is right for you so that I can help set you up for launch success:
You’re preparing for your launch at least 10-12 weeks in advance & want to use Facebook ads as a key part of your launch strategy.
You have a proven program or service that you have successfully launched 3-4 times.
You have a landing page and sales funnel that converts to leads and buyers.
You already have a service or course that costs $500 or more.
You know EXACTLY who your dream client is (and you’d never dream of listing something as vague as “women between 18 -60”).
Want to work collaboratively on getting results, but are not a micromanager. (you trust that I’m the expert and trust the process. I will communicate with you when things need to be tweaked).
You are ready to invest in your business growth and understand that there is no guarantee with Facebook Ads, but by working together we dramatically increase your chances of success.
You’re open to professional feedback and take action on making changes to get better results. If we need to tweak your landing pages or copy to get better results, it’s important that you don’t take feedback personally.
You have worked or are working with a launch manager.
THIS IS NOT FOR YOU IF:
Investing money in Facebook Ads is going to put a strain on your budget and make you worry about your finances.
You expect instant, overnight results. Facebook Ads take time to perfect, even when done by a pro.
Micromanagers; you need to trust that I am an expert at this and what we’re doing is setting you up for long-term success even though we’re not seeing immediate results in the first 72 hrs.
You haven’t launched anything yet. You need to have an offer & know without a doubt who you want to walk through your digital doors. You’ll get even better results with a well performing, proven service or program.
You think Facebook ads will save your launch or business. Facebook ads requires a well formulated strategy and needs to be part of your overall launch plan. Whilst it can certainly bring many leads through your digital doors, Facebook ads alone will not convert them to sales. That’s what your sales page and funnel are for.
MAKING FRIENDS WITH FEAR
“Bianca McKenzie is the BEST ads person I have ever used, and I have used 4 different suppliers – Bianca is thorough, super tight with deadlines and totally on top of tweaking to get the best results.”
HERE ARE 4 OTHER WAYS TO GET MORE LEADS FOR YOUR LAUNCH
There’s lots of free information about Facebook Ads that you can find on my blog or via Google. But how do you know if the information is still current when Facebook changes so often?
Or how do you know that the method outlined in those blog posts is suitable to your unique situation? Because there’s no one size fits all approach.
And if you get it wrong, you’re just flushing your money down the drain & straight into Mark Zuckerberg’s pocket. Not to mention the lost time, sleep, & extra grey hairs that come with doing your own Facebook ads. (Let me get the grey hairs for you!)
Oh god. Don’t do this one.
Boosting a post is an easy money maker for Facebook because there’s hardly any options to target your ad to make sure it goes to the right people that will then click through to potentially become clients.
It’s too limited to get results for your launch, but it costs you money all the same. Your money is better spent elsewhere.
Unless your VA is an Ads Specialist, how do you know they’ve got the right skills to make sure the money you invest in your ads comes back to you tenfold?
No one can be good at everything. Your VA may be good at customer services, uploading blog posts & other behind the scenes tasks in your business. But Facebook Ads is such a specialised skill that getting your VA to do your ads will almost certainly put more money in Zuckerberg’s pocket than yours. Let your VA focus on what she does best — and that’s not Facebook ads.
Organic methods for getting eyeballs on your sales page & people into your funnel are legitimate. They should definitely be part of your launch strategy.
But adding Facebook Ads into your launch strategy is like putting rocket fuel under your launch. Facebook Ads is the quickest way to get the right people on your launch list. That means, all the time & effort you put into blogging, webinars, etc will come back to you tenfold.
Imagine me… growing your list by thousands in a week.
I KNOW IT CAN BE SCARY INVESTING IN FACEBOOK ADS WHEN THERE’S NO GUARANTEE THAT THEY’LL WORK IMMEDIATELY. YOU MIGHT BE THINKING, “IT’S TOO HARD” OR “IT’S TOO SCARY.”
But that’s a tragic mistake. Here’s why…
Everything about this Launch Package is designed to dramatically increase your chances of success.
One of my clients invested in working with me. Together we spent $193 on ads for a $6,000 return. That’s a 3100x return on her investment.
Another client grew her list by 800 within a week of turning on her ads at an average cost per sign up of $0.62.
After working with me for one month, one client has seen a list growth of more than 7,000 new leads at an average cost per sign up of $0.51.
These are the kind of results that you can’t get on your own.
(If you can, then you definitely shouldn’t hire me.)
I’ve spent 3 years testing & tweaking what works for Facebook ads, on top of 10+ years of marketing knowledge. It cost me a lot of money & I made a tonne of mistakes.
But now I get to help you avoid those same mistakes & jump headfirst in ads that some of the best results you’ve seen with your ads, even if you’ve worked with other Facebook Ad Specialists before.
WILL YOU BE MY NEXT FACEBOOK ADS SUCCESS STORY?
You’ve got a great offering that you want to launch. You’ve put so much work into it to get it to this point. It’d be a shame to leave your money on table during launch time, when it really counts.
Facebook Ads are the cheapest & easiest way to get more eyeballs on your offer… only if you do them right. If you don’t do them right, they’re a flat out waste of money. Let me take your Facebook ads off your hands & give you far, far better results that you could achieve on your own.
Ask yourself this: How would your launch change if you could get in front of thousands of new people with minimal extra effort?
HOW WILL YOUR LIFE CHANGE IF YOU LAUNCH YOUR OFFER WITH HALF AS MUCH STRESS?
What will you do with all the extra revenue your ads bring in?
Hire another team member?
Book a week at a luxury resort?
Upgrade your website?
I’D LOVE TO GET YOU THE KIND OF RESULT THAT YOU’VE READ ABOUT ON THIS PAGE.
You decide. The ball is in your court. I’d love to help your next launch be a huge success.
WHEN CAN WE START?
This depends on your launch and my availability. The earlier you contact me in regards to your launch, the more likely it is that we will be able to work together. I recommend getting in touch at least 12 weeks before your launch date, but sometimes I do take on last-minute projects.
IS THERE 1:1 TIME?
The launch package does not include any 1:1 time with me apart from a quick call to ensure that we’re a good fit to work together. As soon as we start working together most of our communications will happen via email and in your client project zone.
HOW LONG WILL WE WORK TOGETHER?
The Launch Package generally covers 1.5 to 2 months of working together. If you have specific requirements please get in touch.